Search Results - subject:"Bottom of the Pyramid"

Creating social value at the bottom of the pyramid : elaborating resource orchestration via social intermediaries

Bals, Lydia; Huang, Feigao; Tate, Wendy L.; Rosca, Eugenia - In: Journal of business research : JBR 168 (2023), pp. 1-19

Persistent link: https://www.econbiz.de/10014434823

Bottom of the Pyramid (BOP) younger consumers' perspective of service industries : a qualitative exploration of Nigeria

Savas-Hall, Selen; Hall, Justin R.; Gresham, George - In: Journal of African business 24 (2023) 4, pp. 580-596

Persistent link: https://www.econbiz.de/10014372893

Analyzing the association between bottom of the pyramid (BoP) and export performance in born global firms : a FGLS model approval between 2011 and 2021

Escandon-Barbosa, Diana; Castro Aristizabal, Geovanny; … - In: Journal of global marketing 36 (2023) 2, pp. 127-140

Persistent link: https://www.econbiz.de/10014321500

Adoption of mobile banking at the bottom of the pyramid : an emerging market perspective

Purohit, Sonal; Arora, Rakhi - In: International journal of emerging markets 18 (2023) 1, pp. 200-222

Persistent link: https://www.econbiz.de/10014333444

Co-creating community-led frugal innovation : an adapted Quadruple Helix?

Bhattacharjya, Bibhuti Ranjan; Bhaduri, Saradindu; … - In: Technovation : the international journal of … 124 (2023), pp. 1-15

Persistent link: https://www.econbiz.de/10014486615

Entrepreneurial supply chain strategies at the bottom of the pyramid : a supply chain resource orchestration perspective

Agrawal, Bindu; Jenkins, Matthew; Cadotte, Ernest - In: Journal of developmental entrepreneurship : JDE 28 (2023) 1, pp. 1-38

Persistent link: https://www.econbiz.de/10014304542

Pro-environmental values’ and consumer behavior in base of the pyramid market: Ghana

Naatu, Felicia; Alon, Ilan; Amoako, George Kofi; … - In: Competitiveness Review: An International Business Journal 34 (2023) 4, pp. 807-831

Purpose This study aims to fill the gap on proenvironmental behavior studies among consumers in bottom of the pyramid … study adds to the limited knowledge regarding sustainable consumption in the neglected context of the bottom of the pyramid …

Persistent link: https://www.econbiz.de/10015342369

Reaching out to the bottom of the pyramid to achieve financial inclusion

Shankar, Amit - In: Journal of Global Responsibility 15 (2023) 2, pp. 179-192

Purpose This study aims to explore the factors influencing the bottom of the pyramid (BOP) consumers’ adoption and …

Persistent link: https://www.econbiz.de/10015350698

Consumption at the bottom of the pyramid : current state of research and suggestions for future study

Campos, Alyce Cardoso; Rezende, Daniel Carvalho de; … - In: Emerging Markets Journal : EMAJ 10 (2020) 1, pp. 40-49

Persistent link: https://www.econbiz.de/10012491729

Adoption of mobile banking by microentrepreneurs at the bottom of the pyramid

Ruano-Arcos, Leidi; Rodríguez-Orejuela, Augusto; … - In: Cuadernos de administración : quarterly publication of … 36 (2020) 67, pp. 79-92

Persistent link: https://www.econbiz.de/10012613274