Search Results - subject:"Bottom of the Pyramid"

Business in the base of the pyramid : a literature review and directions for future research

López-Morales, José Satsumi; Rosario-Flores, Felipe … - In: Organizations and markets in emerging economies 11 (2020) 2, pp. 327-347

The base of the pyramid (BoP) is the lower-income segment of the population. It represents an important market that is often disregarded by companies as a source of economic benefit. For this reason, scholars have gained interest in this topic since the early 21st century. The main objective of...

Persistent link: https://www.econbiz.de/10012421985

Business in the base of the pyramid: A literature review and directions for future research

López-Morales, José Satsumi; Rosario-Flores, Felipe … - In: Organizations and Markets in Emerging Economies 11 (2020) 2, pp. 327-347

Persistent link: https://www.econbiz.de/10015401297

Technology entrepreneurship in the context of institutional voids : lessons from a BoP context

Sharmelly, Rifat; Patidar, Nitish; Elahee, Mohammad Niamat - In: International journal of business and systems research … 16 (2022) 1, pp. 1-39

Persistent link: https://www.econbiz.de/10012798194

Taking the time to understand time at the bottom/base of the pyramid

Beckett, Jennifer R.; Chmielewski, Danielle A.; Dembek, … - In: Business & society 61 (2022) 8, pp. 2038-2069

Persistent link: https://www.econbiz.de/10013472219

Reimagining an experiential learning exercise in times of crisis : lessons learned and a proposed framework

Satyam; Aithal, Rajesh K. - In: Journal of marketing education : JME 44 (2022) 2, pp. 191-202

Persistent link: https://www.econbiz.de/10013473696

Marketing at the bottom of the pyramid : literature review and future research agenda

Vishnoi, Prama; Bhardwaj, Neha; Vohra, Anupama - In: International journal of consumer studies 46 (2022) 5, pp. 1517-1536

Persistent link: https://www.econbiz.de/10013411948

Understanding small business entrepreneurial activity in the Nigerian bottom of the pyramid and informal economy

Uba, Chijioke Dike; Igudia, Eghosa; Wale-Oshinowo, Bamidele - In: International journal of entrepreneurship and small … 46 (2022) 3, pp. 353-375

Persistent link: https://www.econbiz.de/10013455274

Same, same but different! : new service development in the context of emerging markets : a review

Dubiel, Anna; Mukherji, Prokriti - In: International marketing review 39 (2022) 5, pp. 1226-1251

Persistent link: https://www.econbiz.de/10013455462

Driving social impact at the bottom of the Pyramid through the internet-of-things enabled frugal innovations

Park, Sukyung; Rosca, Eugenia; Agarwal, Nivedita - In: Technovation : the international journal of … 118 (2022), pp. 1-13

Persistent link: https://www.econbiz.de/10014249398

Constructively engaging exploitive waste management in India : the case of Paryavaran Mitra and its justice motivated effort at empowering rag-picking women

Jagadale, Sujit Raghunathrao; Santos, Nicholas J. C. - In: Journal of macromarketing 42 (2022) 2, pp. 191-213

Persistent link: https://www.econbiz.de/10013257860