Search Results - subject:"Bottom of the pyramid"

Adoption of payments banks : a grounded theory approach

Pramani, Rahul Govind; Iyer, S. Veena - In: Journal of financial services marketing 28 (2023) 1, pp. 43-57

Persistent link: https://www.econbiz.de/10014251399

Creation of shared value in cooperatives : informal institutions' perspective of small-sized banana growers from Colombia

Maestre Matos, Marcela; Lombana, Jahir; Mesías, … - In: Journal of economics, finance & administrative science 28 (2023) 55, pp. 134-159

Purpose - This study aims to identify informal institutions for bottom-of-the-pyramid (BoP) business models in the …

Persistent link: https://www.econbiz.de/10014339279

Is bottom-of-the-pyramid orientation a new reason for product imitation in emerging markets?

Xu, Lianyong; Wei, Zelong; Xie, Paike; Ngai, Eric W. T.; … - In: International business review 34 (2025) 4, pp. 1-14

Persistent link: https://www.econbiz.de/10015440440

Counterfeit conundrum : insights into bottom of the pyramid consumer behavior in India

Mukherjee, Srabanti; Datta, Biplab - In: Journal of retailing and consumer services 82 (2025), pp. 1-11

Persistent link: https://www.econbiz.de/10015441250

A field experiment on marketplace literacy and self-help group membership in subsistence marketplaces

Viswanathan, Madhu; Sreekumar, Arun; Jaikumar, Saravana; … - In: Journal of macromarketing 45 (2025) 1, pp. 6-21

Persistent link: https://www.econbiz.de/10015436510

Base of the pyramid markets in Latin America : innovation and challenges to sustainability

Rueda, Ximena (ed.); Arnold, Marlen (ed.); … - 2022

"This book focuses on the Base of the Pyramid (BOP) in Latin America and examines the role of the markets in serving low-income populations as consumers, distributors and entrepreneurs. Deep inequalities, violence and urbanization characterize the region. Despite the reduction of poverty...

Persistent link: https://www.econbiz.de/10012547813