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Brand management
61
Markenführung
61
Brand
39
Markenartikel
39
Advertising effects
38
Werbewirkung
38
Brand image
33
Markenimage
33
Advertising
32
Consumer behaviour
32
Konsumentenverhalten
32
Werbung
32
Internet marketing
20
Online-Marketing
20
USA
17
United States
17
Social Web
10
Social web
10
Fernsehwerbung
9
Product Placement
9
Product placement
9
Television advertising
9
Viral marketing
6
Virales Marketing
6
Celebrity endorsement
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Celebrity-Werbung
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Consumer goods industry
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Konsumgüterindustrie
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Marketing management
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Marketingmanagement
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Marketing
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Advertising planning
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Romaniuk, Jenni
6
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4
Dahlén, Micael
3
Rappaport, Stephen D.
3
Sharp, Byron
3
Singh, Jaywant
3
Beal, Virginia
2
Christodoulides, George
2
Ford, John B.
2
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2
Hartnett, Nicole
2
Jevons, Colin
2
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2
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2
Lehu, Jean-Marc
2
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2
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2
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2
Pettit, Raymond
2
Phua, Peilin
2
Reijmersdal, Eva A. van
2
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2
Russell, Cristel Antonia
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Scarpi, Daniele
2
Trinh, Giang
2
Wright, Malcolm
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Zarantonello, Lia
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Abt, Marina
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Acar, Oguz Ali
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Journal of advertising research
Journal of business research : JBR
831
The journal of brand management : an international journal
679
Journal of retailing and consumer services
467
The journal of product & brand management
434
SpringerLink / Bücher
379
Psychology & marketing
232
European journal of marketing : EJM
192
Asia Pacific journal of marketing and logistics
159
International journal of hospitality management
157
Journal of marketing communications
142
Journal of marketing management : MM
141
Marketing intelligence & planning
141
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
135
Industrial marketing management : the international journal for industrial and high-tech firms
130
Tourism management : research, policies, practice
130
Journal of marketing
129
Journal of travel and tourism marketing
129
Journal of fashion marketing and management
127
Journal of Business Research
112
International journal of advertising : the quarterly review of marketing communications
110
The IUP journal of brand management : IJBRM
109
Journal of the Academy of Marketing Science
108
Journal of strategic marketing
107
Marketing letters : a journal of research in marketing
107
Springer eBook Collection
106
Journal of international consumer marketing
104
Innovatives Markenmanagement
97
Journal of marketing research : JMR
97
Journal of promotion management : JPM
97
The journal of consumer marketing
97
Journal of consumer research : JCR ; an interdisciplinary bimonthly
96
Research
96
Journal of global marketing
89
Marketing Science
88
International marketing review
87
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
87
Journal of promotion management : innovations in planning and applied research
86
Marketing : ZFP ; journal of research and management
86
International journal of advertising : the review of marketing communications
83
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ECONIS (ZBW)
121
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Date (oldest first)
1
Purpose advertising and the credibility gap : how consumers respond to established versus emergent
brand
activist messaging
Milfeld, Tyler
;
Haley, Eric John
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 59-79
Persistent link: https://www.econbiz.de/10014507681
Saved in:
2
Does childhood exposure to a
brand
improve
brand
name recognition? : comparing age-of-acquisition effects with ongoing
brand
exposure and experience
Phua, Peilin
;
Page, Bill
;
Trinh, Giang
;
Hartnett, Nicole
; …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 370-383
Persistent link: https://www.econbiz.de/10014445902
Saved in:
3
Who needs highly creative advertising? : how
brand
familiarity moderates creativity's influence on attention, affect, and memory
Al-Shuaili, Ahmed Hamed
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 236-252
Persistent link: https://www.econbiz.de/10014375181
Saved in:
4
Is your
brand
protected? : assessing
brand
safety risks in digital campaigns
Johnson, Ross W.
;
Voorhees, Clay
;
Khodakarami, Farnoosh
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 205-220
Persistent link: https://www.econbiz.de/10014375167
Saved in:
5
An investigation into slogan design on creating slogan-
brand
alignment : message clarity and creativity enhance while jingles and rhymes weaken alignment
Dass, Mayukh
;
Kohli, Chiranjeev
;
Acharya, Manaswini
- In:
Journal of advertising research
63
(
2023
)
1
,
pp. 43-60
Persistent link: https://www.econbiz.de/10014283815
Saved in:
6
The importance of engagement in
brand
heritage advertising : how feeling close to a
brand
can increase willingness to pay more
Scarpi, Daniele
- In:
Journal of advertising research
61
(
2021
)
3
,
pp. 334-345
Persistent link: https://www.econbiz.de/10012656854
Saved in:
7
Why cheap, low-quality giveaways are bad for brands : quality of freebies drives consumer attitudes, but personalization can help
Stäbler, Samuel
- In:
Journal of advertising research
61
(
2021
)
2
,
pp. 164-177
Persistent link: https://www.econbiz.de/10012642999
Saved in:
8
How consumers in China perceive brands in online and offline encounters : a framework for
brand
perception
Chan, Terri H.
;
Chen, Rocky Peng
;
Tse, Caleb H.
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 90-110
Persistent link: https://www.econbiz.de/10011875523
Saved in:
9
How
brand
managers can maximize engagement with ASMR Youtube content : influencers who give you the tingles" through autonomous sensory meridian response cues
Broadbridge, Victoria
;
Mangió, Federico
;
Di Domenico, …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 313-334
Persistent link: https://www.econbiz.de/10014445885
Saved in:
10
When brands go dark : a replication and extension : examining market share of brands that stop advertising for a year or longer
Phua, Peilin
;
Hartnett, Nicole
;
Beal, Virginia
;
Trinh, Giang
- In:
Journal of advertising research
63
(
2023
)
2
,
pp. 172-184
Persistent link: https://www.econbiz.de/10014317782
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