ALAGOZ, Selda Basaran; EKICI, Nezahat; ISLEK, Mahmut Sami - In: Ege Academic Review 11 (2011) 3, pp. 465-477
between customers and the brand come into prominence. In these platforms, mutual interaction ismore considerable customers … consequences of this case is brand communities. Brand communities are a kind of social group and these are the brand communication … relationship network between the brand and customers.This study intends to examine Volkswagen Beetle Turkey Organization that is …