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~subject:"Handelsmarke"
~institution:"RWTH Aachen"
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Handelsmarke
Consumer behaviour
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Konsumentenverhalten
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Brand equity
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Corporate Social Responsibility
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Kaufentscheidung
2
Markenwert
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Online retailing
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Online-Handel
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Purchase decision
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Bekleidungsindustrie
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Brand image
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Brand management
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Clothing industry
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Corporate social responsibility
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Crisis management
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Customer satisfaction
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Customer service
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Deutschland
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Electronic Commerce
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Electronic Shopping
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Empirical method
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Empirische Methode
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Fashion
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Germany
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Krisenmanagement
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Kundentreue
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Kundenzufriedenheit
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Markenbekanntheit
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Markenführung
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Markenimage
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Markenpolitik
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Multichannel strategy
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Grage, Katrin
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Lukner, Stefanie
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RWTH Aachen
Springer Fachmedien Wiesbaden
6
Europäische Union / Harmonisierungsamt für den Binnenmarkt (Marken, Muster und Modelle)
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National Bureau of Economic Research
4
Hochschule Offenburg
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Eurohandelsinstitut
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A. C. Nielsen <New York, NY>
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Autohaus Buch und Formular
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Brandsboard e.V.
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De Gruyter Oldenbourg
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Deutschland / Bundeswehr / Universität Hamburg
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FernUniversität in Hagen / Fachbereich Wirtschaftswissenschaft
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Harvard Graduate School of Business Administration
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Helmut-Schmidt-Universität
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Henkel & Cie
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Henkel & Cie AG
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Henkel & Cie GmbH <1922-1950>
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Henkel & Cie GmbH <1950-1977>
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Henkel GmbH
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Henkel Kommanditgesellschaft auf Aktien
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Institut für Gewerblichen Rechtsschutz <Zürich>
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International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
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International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
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Nordic Council of Ministers
1
Office for Harmonization in the Internal Market (Trade Marks and Designs)
1
Practising Law Institute
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Scuola superiore Sant'Anna di studi universitari e di perfezionamento / Laboratory of Economics and Management
1
Springer International Publishing
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Tschechische Republik / Ministerstvo Zemědělství
1
Ukraïns'ka Akademija Heral'dyky, Tovarnoho Znaku ta Lohotypu <Kiew>
1
University of Colorado Boulder / Department of Economics
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University of Essex / Department of Economics
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Universität Duisburg <1980-2002>
1
Universität St. Gallen
1
Universität St. Gallen / Institut für Finanzwirtschaft und Finanzrecht
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Universiṭat Bar-Ilan / Department of Economics
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Weltorganisation für Geistiges Eigentum
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World Bank
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1
Understanding antecedents and outcomes of private label
brand
choice : an empirical analysis in a multichannel context
Lukner, Stefanie
-
2021
Persistent link: https://www.econbiz.de/10013260157
Saved in:
2
Investigating customer characteristics as drivers of private label choice in fashion e-commerce
Grage, Katrin
-
2021
Persistent link: https://www.econbiz.de/10012598486
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