Sloot, L.M.; Verhoef, P.C. - Erasmus Research Institute of Management (ERIM), ERIM … - 2004
of the effect of brand delistings. Because brands differ in terms of brand equity, as a result of
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advertising and R … specifically focus on measuring the effect of brand equity, assortment size, and
assortment structure on AE and SSI if the … 2003; Drèze, Hoch, and Purk 1994).
Hypotheses
Brand Equity of Delisted Brand
Chandon, Wansink, and Laurent (2000 …