Erdem, Tulin; Broniarczyk, Susan; Charavarti, Dipankar; … - Volkswirtschaftliche Fakultät, … - 1999
The aim of this paper is to explore the links between brand equity, consumer learning and consumer choice processes in … that have occurred in brand equity research in marketing in the past decade, with particular emphasis on integrating the … separate streams of research emanating from cognitive psychology and information economics. Brand equity has generally been …