//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of global marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Brand Equity"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand image
5
Markenimage
5
Brand management
4
Consumer behaviour
4
Konsumentenverhalten
4
Markenführung
4
Designation of origin
3
Herkunftsbezeichnung
3
Brand equity
2
Rules of origin
2
Ursprungsregeln
2
brand equity
2
country of origin
2
Animosity
1
Brand redeployment strategy
1
Consumer boycott
1
Country-of-origin
1
Destination branding
1
Destination management
1
Destinationsmanagement
1
Ernährungsindustrie
1
Food industry
1
Großbritannien
1
Holiday behaviour
1
Konsumentenboykott
1
LISREL
1
Lateinamerika
1
Latin America
1
Personality psychology
1
Persönlichkeitspsychologie
1
Taiwan
1
Takeover
1
Tourism marketing
1
Tourismusmarketing
1
Trinidad and Tobago
1
Trinidad und Tobago
1
United Kingdom
1
Urlaubsverhalten
1
Viral marketing
1
Virales Marketing
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Cardona, Adolfo Rudy
1
Chen, Tsai
1
Guy, Bonnie S.
1
Lee, Hsiang-ming
1
Li, Fuan
1
Maher, Amro A.
1
Rambocas, Meena
1
Ramsubhag, Aniera Xuxa
1
Sun, Qin
1
Vukasović, Tina
1
White, Darin
1
more ...
less ...
Published in...
All
Journal of global marketing
Journal of Product & Brand Management
103
Journal of business research : JBR
60
The journal of product & brand management
40
European Journal of Marketing
37
The journal of brand management : an international journal
35
Journal of Consumer Marketing
29
Journal of retailing and consumer services
27
SpringerLink / Bücher
20
Symphonya. Emerging Issues in Management
19
Cogent business & management
17
Marketing Intelligence & Planning
17
European journal of marketing : EJM
16
Strategic Direction
16
International journal of hospitality management
15
Journal of Business Research
15
Marketing intelligence & planning
15
Journal of strategic marketing
13
Asia Pacific Journal of Marketing and Logistics
12
Cogent Business & Management
12
Journal of marketing communications
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of marketing
11
Journal of promotion management : innovations in planning and applied research
11
Tourism management : research, policies, practice
11
International Journal of Sports Marketing and Sponsorship
10
Antecedents and outcomes of employee-based brand equity
9
Asia Pacific journal of marketing and logistics
9
International marketing review
9
Journal of the Academy of Marketing Science
9
Marketing Science
9
Economics Papers from University Paris Dauphine
8
Industrial marketing management : the international journal for industrial and high-tech firms
8
International Marketing Review
8
Journal of Business & Industrial Marketing
8
Journal of Services Marketing
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Journal of marketing for higher education
8
International journal of consumer studies
7
Journal of Place Management and Development
7
Journal of business ethics : JOBE
7
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
An empirical investigation of
brand
equity
: a cross-country validation analysis
Vukasović, Tina
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 251-265
Persistent link: https://www.econbiz.de/10011654416
Saved in:
2
The moderating role of country of origin on
brand
equity
, repeat purchase intentions, and word of mouth in Trinidad and Tobago
Rambocas, Meena
;
Ramsubhag, Aniera Xuxa
- In:
Journal of global marketing
31
(
2018
)
1
,
pp. 42-55
Persistent link: https://www.econbiz.de/10011963082
Saved in:
3
Assessing the effect of personal cultural orientation on
brand
equity
and revisit intention : exploring destination branding in Latin America
Cardona, Adolfo Rudy
;
Sun, Qin
;
Li, Fuan
;
White, Darin
- In:
Journal of global marketing
30
(
2017
)
5
,
pp. 282-296
Persistent link: https://www.econbiz.de/10011779480
Saved in:
4
Modeling the effects of an international crisis on
brand
equity
Maher, Amro A.
- In:
Journal of global marketing
27
(
2014
)
2
,
pp. 74-84
Persistent link: https://www.econbiz.de/10010380440
Saved in:
5
How the country-of-origin image and brand name redeployment strategies affect acquirers'
brand
equity
after a merger and acquisition
Lee, Hsiang-ming
;
Chen, Tsai
;
Guy, Bonnie S.
- In:
Journal of global marketing
27
(
2014
)
3
,
pp. 191-206
Persistent link: https://www.econbiz.de/10010404373
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->