Kim, Angella J.; Ko, Eunju - In: Journal of Business Research 65 (2012) 10, pp. 1480-1486
, relationship equity, brand equity, customer equity, and purchase intention through a structural equation model. Five constructs of …. Their effects on value equity, relationship equity, and brand equity are significantly positive. For the relationship … between customer equity drivers and customer equity, brand equity has significant negative effect on customer equity while …