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Search: subject:"Brand Equity"
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Markenbewertung und Markenverwertung : Kauf und Verkauf, Pfändung und Sicherungsübereignung von Marken, Markenlizenz, Bilanzierung von Markenwerten, Markenwert-Tabelle
Repenn, Wolfgang
;
Weidenhiller, Gabriele
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2005
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2., neubearb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10002678214
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