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~institution:"Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam."
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brand management
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Gibbs sampling methods
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brand equity
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brand extension
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co-branding
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consumer behavior
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consumer decision making
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consumer psychology
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consumers
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error-correction models
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fast moving consumer goods
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ingredient branding
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Dekimpe, M.G.
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Franses, Ph.H.B.F.
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Heerde, H.J. van
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Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
Springer Fachmedien Wiesbaden
114
Gesellschaft zur Erforschung des Markenwesens
26
Verlag Dr. Kovač
17
National Bureau of Economic Research
14
Haufe-Lexware GmbH & Co. KG
13
Information Resources Management Association
12
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
9
NetLibrary, Inc
7
Springer Gabler <Firma>
7
Springer International Publishing
7
Books on Demand GmbH <Norderstedt>
6
Campus Verlag
5
Fachhochschule Reutlingen / European School of Business
5
Gesellschaft für Konsum-, Markt- und Absatzforschung
5
IGI Global
5
Verlag Franz Vahlen
5
Österreichische Werbewissenschaftliche Gesellschaft
5
American Marketing Association
4
De Gruyter Oldenbourg
4
Deutsche Werbewissenschaftliche Gesellschaft
4
Edward Elgar Publishing
4
Helmut-Schmidt-Universität
4
Redline Verlag
4
Trendbüro <Hamburg>
4
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
Institut für Handelsmanagement <Münster (Westf)>
3
Marketing zwischen Theorie und Praxis e.V. / Alumni
3
Springer-Verlag GmbH
3
UVK Verlagsgesellschaft mbH
3
Université Paris-Dauphine (Paris IX)
3
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
3
Bundesvereinigung City- und Stadtmarketing Deutschland
2
Chambre de commerce et d'industrie de Paris
2
Dipartimento di Scienze Statistiche "Paolo Fortunati", Alma Mater Studiorum - Università di Bologna
2
Erasmus Research Institute of Management
2
Gottfried Wilhelm Leibniz Universität Hannover
2
Hochschule Niederrhein
2
Institut für Gewerblichen Rechtsschutz <Zürich>
2
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Research Paper / Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
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Managing Product-Harm Crises
Heerde, H.J. van
;
Helsen, K.
;
Dekimpe, M.G.
-
Erasmus Research Institute of Management (ERIM), ERIM …
-
2005
thereof) apply. Key words:
Brand
Management
, Error-Correction Models, Time-Varying Parameters, Time-Series Models, Missing …
Persistent link: https://www.econbiz.de/10005288496
Saved in:
2
Of Rats and Brands: A Learning-and-Memory Perspective on Consumer Decisions
Osselaer, S.M.J. van
-
Erasmus Research Institute of Management (ERIM), ERIM …
-
2004
brand
management
and public policy as well as theoretical implications for the study of human learning and memory. Prior to …
Persistent link: https://www.econbiz.de/10005304712
Saved in:
3
The impact of brand and category characteristics on consumer stock-out reactions
Sloot, L.M.
;
Verhoef, P.C.
;
Franses, Ph.H.B.F.
-
Erasmus Research Institute of Management (ERIM), ERIM …
-
2002
We develop two models to test hypotheses on the specific impact of brand and category characteristics on consumer stock-out responses. Our empirical results show that both characteristics are important determinants. Consumers are more product loyal in hedonic product groups than in utilitarian...
Persistent link: https://www.econbiz.de/10005288803
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