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~isPartOf:"Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung"
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Search: subject:"Brand Management"
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Brand management
33
Markenführung
33
Consumer behaviour
7
Konsumentenverhalten
7
Austria
5
Deutschland
5
Germany
5
Österreich
5
Advertising planning
4
Brand
4
Markenartikel
4
Werbeplanung
4
Advertising effects
3
Brand image
3
Markenimage
3
Theorie
3
Theory
3
Werbewirkung
3
Advertising
2
Advertising music
2
Automotive industry
2
Beer
2
Bier
2
Communication
2
Consumer goods marketing
2
Einzelhandel
2
Handelsmarke
2
Kfz-Industrie
2
Kommunikation
2
Konsumgütermarketing
2
Marketing management
2
Marketingmanagement
2
Multivariate Analyse
2
Multivariate analysis
2
Narrative Methode
2
Narrative method
2
Retail trade
2
Social Web
2
Social web
2
Store brand
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Article
33
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33
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33
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German
25
English
8
Author
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Strebinger, Andreas
4
Baumgarth, Carsten
2
Keusch, Florian
2
Mayerhofer, Wolfgang
2
Baetzgen, Andreas
1
Ballhausen, Marcus
1
Bekmeier-Feuerhahn, Sigrid
1
Bilgram, Volker
1
Chan-Olmsted, Sylvia M.
1
Dabic, Marina
1
Dens, Nathalie
1
Esch, Franz-Rudolf
1
Franzen, Ottmar
1
Füller, Johann
1
Gilch, Kim
1
Harder, Thomas
1
Hattke, Judith
1
Hopf, Norbert
1
Kazimova, Leyla
1
Klaming, Gunnar
1
Koch, Giordano
1
Kusatz, Herwig
1
Köhler, Isabelle
1
Köhler, Richard
1
Langer, Thomas
1
Lischka, Gesa
1
Mahrenholz, Peter John
1
Mittermaier, Reinhard
1
Möhlenbruch, Dirk
1
Pelsmacker, Patrick de
1
Pitz, Julia
1
Rapp, Maximilian
1
Rath, Johannes
1
Redler, Jörn
1
Schmidt, Marco
1
Schnedlitz, Peter
1
Sikkenga, Jörg
1
Sova, Alexander
1
Strack, Micha
1
Tallau, Christian
1
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
Journal of business research : JBR
602
The journal of brand management : an international journal
562
The journal of product & brand management
387
SpringerLink / Bücher
316
Journal of retailing and consumer services
286
European journal of marketing : EJM
125
Journal of Product & Brand Management
121
Psychology & marketing
112
Journal of strategic marketing
111
Marketing intelligence & planning
111
Industrial marketing management : the international journal for industrial and high-tech firms
107
Journal of marketing communications
107
Asia Pacific journal of marketing and logistics
104
International journal of hospitality management
104
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
101
Journal of marketing management : MM
101
Strategic Direction
100
The IUP journal of brand management : IJBRM
92
Springer eBook Collection
87
Innovatives Markenmanagement
86
Journal of the Academy of Marketing Science
83
Journal of marketing
81
Journal of promotion management : innovations in planning and applied research
75
International journal of internet marketing and advertising : IJIMA
70
Marketing letters : a journal of research in marketing
70
Research
69
International journal of advertising : the review of marketing communications
68
Journal of promotion management : JPM
67
Journal of international consumer marketing
66
Journal of advertising research
65
Journal of fashion marketing and management
65
International marketing review
64
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
63
Journal of marketing management : JMM ; journal of the Academy of Marketing
60
Cogent business & management
59
Qualitative market research : an international journal
59
Journal of global marketing
56
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
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ECONIS (ZBW)
33
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1
The impact of influencer marketing on perception and experience of unknown, weak and strong brands
Pitz, Julia
;
Köhler, Isabelle
;
Esch, Franz-Rudolf
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
64
(
2018
)
4
,
pp. 14-24
Persistent link: https://www.econbiz.de/10011961756
Saved in:
2
Defining, conceptualizing, and assessing the practice of branded content as a marketing communications strategy
Chan-Olmsted, Sylvia M.
;
Wolter, Lisa-Charlotte
;
Xiao, Min
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
64
(
2018
)
2
,
pp. 18-30
Persistent link: https://www.econbiz.de/10011959729
Saved in:
3
A trip into the non-conscious : a brand relaunch based on neuroscience : a case study
Lischka, Gesa
;
Kazimova, Leyla
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
63
(
2017
)
4
,
pp. 70-75
Persistent link: https://www.econbiz.de/10011798095
Saved in:
4
Wie Storytelling Marken stärkt und nicht aushöhlt : ein Plädoyer für einen leistungsbasierten Ansatz
Harder, Thomas
;
Wüthrich, Nicolas
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
63
(
2017
)
2
,
pp. 17-21
Persistent link: https://www.econbiz.de/10011783444
Saved in:
5
Point-of-Purchase-Kommunikation : Begriff, Zielfelder und Bedeutung für Store Brands
Redler, Jörn
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
63
(
2017
)
2
,
pp. 36-44
Persistent link: https://www.econbiz.de/10011783475
Saved in:
6
Storytelling : a guideline and an application in the Bundeswehr's (personnel) marketing
Hattke, Judith
;
Gilch, Kim
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
62
(
2016
)
4
,
pp. 30-35
Persistent link: https://www.econbiz.de/10011581754
Saved in:
7
The potential of crowdsourcing for co-marketing : how consumers may be turned into brand ambassadors
Bilgram, Volker
;
Füller, Johann
;
Koch, Giordano
;
Rapp, …
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
59
(
2013
)
4
,
pp. 42-48
Persistent link: https://www.econbiz.de/10010227975
Saved in:
8
Die Schlüsselbild-Kommunikation als Erfolgsfaktor für die Markenführung
Langer, Thomas
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
56
(
2010
)
2
,
pp. 47-52
Persistent link: https://www.econbiz.de/10003981912
Saved in:
9
Markenführung auf der Basis von Werthaltungen
Franzen, Ottmar
;
Hopf, Norbert
;
Strack, Micha
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
56
(
2010
)
2
,
pp. 61-66
Persistent link: https://www.econbiz.de/10003981922
Saved in:
10
Markenarchitekturstrategie im B2B-Bereich am Beispiel Magna International
Strebinger, Andreas
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
56
(
2010
)
3
,
pp. 34-42
Persistent link: https://www.econbiz.de/10008658467
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