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~subject:"Konsumentenverhalten"
~isPartOf:"SpringerLink / Bücher"
~isPartOf:"Marketing intelligence & planning"
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Konsumentenverhalten
Markenführung
360
Brand management
359
Markenpolitik
243
Markenimage
125
Brand image
112
Consumer behaviour
108
Deutschland
97
Germany
95
Markenartikel
78
Brand
74
Beziehungsmarketing
53
Relationship marketing
53
Theorie
39
Theory
39
Online-Marketing
36
Internet marketing
33
Social Web
33
Social web
33
Werbewirkung
29
Advertising effects
28
Marketing
27
Marketingmanagement
24
Marke
22
Marketing management
22
Brand architecture
20
Erfolgsfaktor
19
Luxury goods
19
Luxusgüter
19
Markenarchitektur
19
Handelsmarke
18
Success factor
18
Verbraucherverhalten
18
Corporate reputation
17
Firmenimage
17
International marketing
17
Internationales Marketing
17
Strategisches Management
17
Store brand
16
Einzelhandel
15
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Undetermined
91
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Article
60
Book / Working Paper
48
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Article in journal
60
Aufsatz in Zeitschrift
60
Hochschulschrift
12
Aufsatzsammlung
4
Konferenzschrift
2
Lehrbuch
1
Systematic review
1
Übersichtsarbeit
1
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Language
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English
70
German
38
Author
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Gázquez-Abad, Juan Carlos
5
Martínez-López, Francisco J.
5
Phau, Ian
4
Baumgarth, Carsten
3
Gutjahr, Gert
3
Bang, Nguyen
2
Büttner, Miriam
2
Gernsheimer, Oliver
2
Huber, Frank
2
Kumar, Vikas
2
Merrilees, Bill
2
Raab, Gerhard
2
Rempel, Jan Eric
2
Schindler, Maik
2
Strebinger, Andreas
2
Ailawadi, Kusum L.
1
Aitken, Robert
1
Akasreku, Frank
1
Alwi, Sharifah
1
Amenuvor, Fortune Edem
1
Ashraf, Rohail
1
Athanasopoulou, Pinelopi
1
Augusto, Mário Gomes
1
Baghi, Ilaria
1
Bakshi, Madhupa
1
Bapat, Dhananjay
1
Bartsch, Silke
1
Bauer, András
1
Bauer, Hans H.
1
Bazil, Vazrik
1
Boch, Sonja
1
Borzekowski, Dina
1
Brem, Alexander
1
Brennan, Ross
1
Cardinale, Sylvia
1
Chan, Fanny Fong Yee
1
Chaudhary, Harish
1
Chauhan, Abhishek
1
Chauhan, Anurag
1
Cheah, Isaac
1
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Institution
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International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Published in...
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SpringerLink / Bücher
Marketing intelligence & planning
Journal of business research : JBR
393
The journal of product & brand management
285
The journal of brand management : an international journal
265
Journal of retailing and consumer services
251
Psychology & marketing
86
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
78
International journal of hospitality management
74
Journal of marketing communications
69
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Journal of international consumer marketing
56
Journal of promotion management : innovations in planning and applied research
56
International journal of advertising : the review of marketing communications
54
International journal of internet marketing and advertising : IJIMA
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Marketing letters : a journal of research in marketing
51
Journal of marketing management : MM
49
International marketing review
48
Journal of the Academy of Marketing Science
48
Journal of promotion management : JPM
47
Journal of strategic marketing
47
Journal of global marketing
45
Journal of fashion marketing and management
44
The journal of consumer marketing
44
International journal of consumer studies
42
Journal of marketing
42
The IUP journal of brand management : IJBRM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Cogent business & management
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
International journal of retail & distribution management
35
Journal of international marketing
35
Journal of Islamic marketing
34
European journal of marketing
32
International journal of contemporary hospitality management
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Journal of retailing
32
Qualitative market research : an international journal
32
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ECONIS (ZBW)
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1
Minimizing the negative impact of brand deletion
Temprano-García, Víctor
;
Rodríguez-Escudero, Ana Isabel
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 690-706
Persistent link: https://www.econbiz.de/10014332138
Saved in:
2
The impact of skippable advertising on advertising avoidance intention in China
Yin, Shimin
;
Li, Bin
;
Qi, Zhou
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1121-1137
Persistent link: https://www.econbiz.de/10014428927
Saved in:
3
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
4
Brand ethicality as a driver of psychological, affective and behavioral response to a brand
Kumar, Vikas
;
Kaushal, Vikrant
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1178-1196
Persistent link: https://www.econbiz.de/10014428930
Saved in:
5
Chinese cultural element in brand logo and purchase intention
Shi, Jiarong
;
Jiang, Zihao
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 171-185
Persistent link: https://www.econbiz.de/10014253345
Saved in:
6
Creating brand love for payment apps through emotions
Kumar, Sushant
;
Prashar, Sanjeev
;
Shah, Arunima
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 279-292
Persistent link: https://www.econbiz.de/10014312975
Saved in:
7
Post-purchase behaviour triggers in branded mobile shopping apps
Dobre, Costinel
;
Milovan, Anca-Maria
;
Preda, Gheorghe
; …
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 344-359
Persistent link: https://www.econbiz.de/10014313004
Saved in:
8
Brand equity chain and brand equity measurement approaches
Oliveira, Marta Olivia Rovedder de
;
Heldt, Rodrigo
; …
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 442-456
Persistent link: https://www.econbiz.de/10014313031
Saved in:
9
The role of brand self-congruence, brand love and brand attachment on brand advocacy : a serial mediation model
Shimul, Anwar Sadat
;
Phau, Ian
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 649-666
Persistent link: https://www.econbiz.de/10014313079
Saved in:
10
Exploring third-party’s brand rankings from consumers' persuasion knowledge
Huang, Li-Shia
;
Huang, Wan-Ju
;
Lin, Hsiao-Yun
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 95-109
Persistent link: https://www.econbiz.de/10013532115
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