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~subject:"Konsumentenverhalten"
~isPartOf:"The IUP journal of brand management : IJBRM"
~isPartOf:"Journal of strategic marketing"
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Konsumentenverhalten
Brand management
179
Markenführung
179
Brand image
88
Markenimage
88
Consumer behaviour
87
Brand
50
Markenartikel
50
Beziehungsmarketing
31
Relationship marketing
31
Marketing management
23
Marketingmanagement
23
India
18
Indien
18
Social Web
13
Social web
13
Advertising effects
11
Internet marketing
11
Luxury goods
11
Luxusgüter
11
Online-Marketing
11
Werbewirkung
11
Customer satisfaction
10
Kundenzufriedenheit
10
USA
10
United States
10
Brand loyalty
9
Corporate reputation
9
Firmenimage
9
Markentreue
9
Advertising
7
Brand architecture
7
Emotion
7
Werbung
7
Firm performance
6
Lieferantenmanagement
6
Markenarchitektur
6
Personality psychology
6
Persönlichkeitspsychologie
6
Portfolio selection
6
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Article
87
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87
Aufsatz in Zeitschrift
87
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English
87
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Japutra, Arnold
3
Martin, Brett
3
Banerjee, Shubhomoy
2
Casidy, Riza
2
Cleff, Thomas
2
Kakati, Rinalini P.
2
Manoli, Argyro Elisavet
2
Mathews, Jose
2
Ragel, V. R.
2
Simkin, Lyndon
2
Uggla, Henrik
2
Walter, Nadine
2
Abratt, Russell
1
Afshardoost, Mona
1
Ahmad, Bilal
1
Ahmed, Pervaiz K.
1
Akbar, Muhammad Imad Ud Din
1
Almubarak, Alanoud F.
1
Anbarasu, A. Joseph
1
Balaji, M. S.
1
Banerjee, Soumi Chatterjee
1
Bang, Nguyen
1
Baswan, Taru
1
Bendixen, Michael
1
Bertschy, Marjorie
1
Bhukya, Ramulu
1
Biraghi, Silvia
1
Block, Martin P.
1
Bodet, Guillaume
1
Boshoff, Christo
1
Bowden, Jana
1
Brahmbhatt, Dhruv
1
Bridson, Kerrie
1
Brooks, Simon
1
Chan, Anthony
1
Chanavat, Nicolas
1
Cheung, Fung Yi Millissa
1
Chien, P. Monica
1
Choudhury, Musfiq Mannan
1
Choudhury, Smitishikha
1
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The IUP journal of brand management : IJBRM
Journal of strategic marketing
Journal of business research : JBR
393
The journal of product & brand management
285
The journal of brand management : an international journal
265
Journal of retailing and consumer services
251
Psychology & marketing
86
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
78
International journal of hospitality management
74
Journal of marketing communications
69
Marketing intelligence & planning
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Journal of international consumer marketing
56
Journal of promotion management : innovations in planning and applied research
56
International journal of advertising : the review of marketing communications
54
International journal of internet marketing and advertising : IJIMA
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Marketing letters : a journal of research in marketing
51
Journal of marketing management : MM
49
International marketing review
48
Journal of the Academy of Marketing Science
48
SpringerLink / Bücher
48
Journal of promotion management : JPM
47
Journal of global marketing
45
Journal of fashion marketing and management
44
The journal of consumer marketing
44
International journal of consumer studies
42
Journal of marketing
42
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Cogent business & management
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
International journal of retail & distribution management
35
Journal of international marketing
35
Journal of Islamic marketing
34
European journal of marketing
32
International journal of contemporary hospitality management
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Journal of retailing
32
Qualitative market research : an international journal
32
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ECONIS (ZBW)
87
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1
Internal
brand
management
, brand understanding, employee brand commitment, and brand citizenship behavior : a meta-analysis
Afshardoost, Mona
;
Eshaghi, Mohammad Sadegh
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 983-1011
Persistent link: https://www.econbiz.de/10014305061
Saved in:
2
Building team brand equity through perceived CSR : the mediating role of dual identification
Kim, Sungkyung
;
Manoli, Argyro Elisavet
- In:
Journal of strategic marketing
30
(
2022
)
3
,
pp. 281-295
Persistent link: https://www.econbiz.de/10013284052
Saved in:
3
What influences people to click "Like" on posts of branded content?
Cheung, Fung Yi Millissa
;
To, Wai Ming
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1155-1177
Persistent link: https://www.econbiz.de/10014321942
Saved in:
4
Revisiting brand origin : expanding the strategic portfolio of brand-level attributes
Mills, Adam J.
;
John, Joby
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1220-1237
Persistent link: https://www.econbiz.de/10014321947
Saved in:
5
The role of plot in brand story construction : a neurophysiological perspective
Kühn, Stefanie
;
Boshoff, Christo
- In:
Journal of strategic marketing
31
(
2023
)
2
,
pp. 471-497
Persistent link: https://www.econbiz.de/10014304464
Saved in:
6
Brand stories in marketing : a bibliographic perspective
Park, Andrew
;
Treen, Emily
;
Pitt, Leyland F.
;
Chan, Anthony
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 635-654
Persistent link: https://www.econbiz.de/10014304935
Saved in:
7
Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
8
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
9
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
10
Psychological ownership towards online brand communities driving brand engagement : a visitors' perspective
Kumar, Jitender
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 355-388
Persistent link: https://www.econbiz.de/10013370883
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