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~subject:"Konsumentenverhalten"
~subject:"Brand loyalty"
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Search: subject:"Brand Management"
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Konsumentenverhalten
Brand loyalty
Brand management
17,596
Markenführung
17,130
Consumer behaviour
7,490
Markenimage
7,155
Brand image
7,067
Markenartikel
5,283
Brand
5,282
Relationship marketing
2,573
Beziehungsmarketing
2,570
Markenpolitik
2,197
Social Web
1,790
Social web
1,788
Online-Marketing
1,602
Internet marketing
1,583
Marketingmanagement
1,400
Marketing management
1,396
Deutschland
1,169
Werbewirkung
1,151
Advertising effects
1,141
Germany
1,114
Marketing
892
Luxury goods
882
Luxusgüter
879
Werbung
759
Advertising
749
Einzelhandel
690
Retail trade
678
Theorie
665
Theory
665
Corporate reputation
664
Firmenimage
664
Customer satisfaction
644
Kundenzufriedenheit
635
Internationales Marketing
628
International marketing
623
Emotion
597
Handelsmarke
597
USA
597
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All
Undetermined
4,106
Free
1,127
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Article
6,351
Book / Working Paper
1,201
Journal
1
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Article in journal
5,942
Aufsatz in Zeitschrift
5,942
Aufsatz im Buch
383
Book section
383
Hochschulschrift
155
Thesis
119
Graue Literatur
115
Non-commercial literature
115
Arbeitspapier
75
Working Paper
75
Conference paper
63
Konferenzbeitrag
63
Reprint
53
Collection of articles of several authors
51
Sammelwerk
51
Aufsatzsammlung
40
Konferenzschrift
21
Case study
20
Fallstudie
20
research-article
11
Conference proceedings
9
Handbook
6
Handbuch
6
Ratgeber
5
Festschrift
4
Guidebook
4
Bibliografie enthalten
3
Bibliography included
3
Collection of articles written by one author
3
Lehrbuch
3
Sammlung
3
Systematic review
3
Übersichtsarbeit
3
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2
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2
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2
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2
review-article
2
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1
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1
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English
7,227
German
325
French
3
Polish
3
Russian
1
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Loureiro, Sandra Maria Correia
32
Phau, Ian
32
Melewar, T. C.
25
Ko, Eunju
24
Han, Heesup
23
Sarkar, Abhigyan
23
Bang, Nguyen
21
Guzman, Francisco
20
Keller, Kevin Lane
20
Diamantopoulos, Adamantios
19
Hollebeek, Linda D.
19
Veloutsou, Cleopatra
19
Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
MacInnis, Deborah J.
17
Wiedmann, Klaus-Peter
17
Dawes, John
16
Khan, Imran
16
Fetscherin, Marc
15
Gázquez-Abad, Juan Carlos
15
Kunkel, Thilo
15
Pelsmacker, Patrick de
15
Valette-Florence, Pierre
15
Burmann, Christoph
14
Dens, Nathalie
14
Ekinci, Yuksel
14
Martínez-López, Francisco J.
14
Septianto, Felix
14
Huber, Frank
13
Park, C. Whan
13
Rahman, Zillur
13
Romaniuk, Jenni
13
Shimul, Anwar Sadat
13
Sreejesh, S.
13
Zarantonello, Lia
13
Ahn, Jiseon
12
Bagozzi, Richard P.
12
Batra, Rajeev
12
Casidy, Riza
12
Christodoulides, George
12
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Springer Fachmedien Wiesbaden
11
Information Resources Management Association
7
American Marketing Association
3
Verlag Dr. Kovač
3
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Helmut-Schmidt-Universität
2
National Bureau of Economic Research
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Erasmus Research Institute of Management
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Fördergesellschaft Marketing (FGM) e.V.
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
IGI Global
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Karlsruher Institut für Technologie
1
Markendialog <12, 2008, Berlin>
1
NetLibrary, Inc
1
Robert Schuman Centre for Advanced Studies
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Society for Consumer Psychology.
1
Springer International Publishing
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
World Advertising Research Center <Henley-on-Thames>
1
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Published in...
All
Journal of business research : JBR
412
The journal of product & brand management
287
The journal of brand management : an international journal
276
Journal of retailing and consumer services
252
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
85
European journal of marketing : EJM
78
Journal of marketing communications
76
International journal of hospitality management
75
Marketing intelligence & planning
69
Journal of strategic marketing
62
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
61
Journal of promotion management : innovations in planning and applied research
61
International journal of advertising : the review of marketing communications
60
Journal of international consumer marketing
57
Journal of the Academy of Marketing Science
54
International journal of internet marketing and advertising : IJIMA
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Marketing letters : a journal of research in marketing
51
International marketing review
50
SpringerLink / Bücher
50
Journal of marketing management : MM
49
Journal of marketing
47
Journal of promotion management : JPM
47
International journal of consumer studies
45
Journal of fashion marketing and management
45
Journal of global marketing
45
Cogent business & management
44
The journal of consumer marketing
44
The IUP journal of brand management : IJBRM
42
Journal of marketing management : JMM ; journal of the Academy of Marketing
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
European journal of marketing
35
International journal of retail & distribution management
35
Journal of Islamic marketing
35
Journal of international marketing
35
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
35
International journal of contemporary hospitality management
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Journal of retailing
32
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Source
All
ECONIS (ZBW)
7,537
Other ZBW resources
14
BASE
1
EconStor
1
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1
The effects of brand equity on millennials' purchase decision for sports nutrition products in Ireland
Louvet, Denise
- In:
DBS business review : an international academic …
5
(
2023
),
pp. 5-50
Persistent link: https://www.econbiz.de/10014252361
Saved in:
2
From one to five stars : an exploratory study of how consumer reviews and digital brand identity shape maternal pediatrician selection
Bradshaw, Amanda S.
- In:
Health marketing quarterly
40
(
2023
)
3
,
pp. 248-270
Persistent link: https://www.econbiz.de/10014333892
Saved in:
3
Consumer-based brand equity : do brand relationships matter?
Ruzzier, Maja Konečnik
;
Petek, Nuša
;
Bavdaž, Mojca
- In:
Management : journal of contemporary management issues
27
(
2022
)
1
,
pp. 191-212
Persistent link: https://www.econbiz.de/10013502536
Saved in:
4
You are what you communicate : on the relationships among university brand personality, identification, student participation, and citizenship behaviour
Naheen, Fahmida
;
Elsharnouby, Tamer H.
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 368-389
Persistent link: https://www.econbiz.de/10014566979
Saved in:
5
Sport team identification : a social identity perspective comparing local and distant fans
Lintumäki, Petri
;
Koll, Oliver
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10014504781
Saved in:
6
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
7
Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu
;
Ailawadi, Kusum L.
;
Martos-Partal, Mercedes
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
Saved in:
8
Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Crombrugge, Michiel van
;
Breugelmans, Els
;
Breiner, Florian
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 88-109
Persistent link: https://www.econbiz.de/10014582919
Saved in:
9
Behavioral labeling : prompting consumer behavior through activity tags
Fritze, Martin Paul
;
Völckner, Franziska
;
Melnyk, Valentyna
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 22-39
Persistent link: https://www.econbiz.de/10014582926
Saved in:
10
The mediating role of perceived brand authenticity between brand experience and brand love : a cross-cultural perspective
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014583579
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