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~subject:"Konsumentenverhalten"
~subject:"Einzelhandel"
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Search: subject:"Brand Management"
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Konsumentenverhalten
Einzelhandel
Brand management
17,596
Markenführung
17,130
Consumer behaviour
7,490
Markenimage
7,155
Brand image
7,067
Markenartikel
5,283
Brand
5,282
Relationship marketing
2,573
Beziehungsmarketing
2,570
Markenpolitik
2,197
Social Web
1,790
Social web
1,788
Online-Marketing
1,602
Internet marketing
1,583
Marketingmanagement
1,400
Marketing management
1,396
Deutschland
1,169
Werbewirkung
1,151
Advertising effects
1,141
Germany
1,114
Marketing
892
Luxury goods
882
Luxusgüter
879
Werbung
759
Advertising
749
Retail trade
678
Brand loyalty
670
Theorie
665
Theory
665
Corporate reputation
664
Firmenimage
664
Customer satisfaction
644
Kundenzufriedenheit
635
Internationales Marketing
628
International marketing
623
Emotion
597
Handelsmarke
597
USA
597
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All
Undetermined
4,161
Free
1,144
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Article
6,444
Book / Working Paper
1,263
Journal
1
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Article in journal
6,036
Aufsatz in Zeitschrift
6,036
Aufsatz im Buch
396
Book section
396
Hochschulschrift
167
Thesis
130
Graue Literatur
126
Non-commercial literature
126
Arbeitspapier
81
Working Paper
81
Conference paper
68
Konferenzbeitrag
68
Collection of articles of several authors
56
Sammelwerk
56
Reprint
54
Aufsatzsammlung
43
Case study
24
Fallstudie
24
Konferenzschrift
22
Conference proceedings
9
Bibliografie enthalten
7
Bibliography included
7
Handbook
6
Handbuch
6
Ratgeber
6
Dissertation u.a. Prüfungsschriften
5
Guidebook
5
Festschrift
4
Lehrbuch
4
Systematic review
4
Übersichtsarbeit
4
Collection of articles written by one author
3
Sammlung
3
Glossar enthalten
2
Glossary included
2
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2
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2
Beispielsammlung
1
Elektronischer Datenträger
1
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1
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English
7,354
German
348
Polish
5
French
3
Undetermined
2
Russian
1
Spanish
1
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Loureiro, Sandra Maria Correia
32
Phau, Ian
32
Melewar, T. C.
25
Ko, Eunju
24
Han, Heesup
23
Sarkar, Abhigyan
23
Bang, Nguyen
22
Keller, Kevin Lane
20
Diamantopoulos, Adamantios
19
Guzman, Francisco
19
Hollebeek, Linda D.
19
Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
Veloutsou, Cleopatra
18
MacInnis, Deborah J.
17
Wiedmann, Klaus-Peter
17
Dawes, John
16
Khan, Imran
16
Gázquez-Abad, Juan Carlos
15
Kunkel, Thilo
15
Swoboda, Bernhard
15
Valette-Florence, Pierre
15
Ekinci, Yuksel
14
Fetscherin, Marc
14
Martínez-López, Francisco J.
14
Pelsmacker, Patrick de
14
Romaniuk, Jenni
14
Septianto, Felix
14
Dens, Nathalie
13
Park, C. Whan
13
Rahman, Zillur
13
Shimul, Anwar Sadat
13
Sreejesh, S.
13
Zarantonello, Lia
13
Ahn, Jiseon
12
Casidy, Riza
12
Christodoulides, George
12
De Chernatony, Leslie
12
Fitzsimons, Gavan J.
12
Fournier, Susan
12
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Springer Fachmedien Wiesbaden
12
Information Resources Management Association
6
American Marketing Association
3
National Bureau of Economic Research
3
Verlag Dr. Kovač
3
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Helmut-Schmidt-Universität
2
Springer International Publishing
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
De Gruyter Oldenbourg
1
Erasmus Research Institute of Management
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Fördergesellschaft Marketing (FGM) e.V.
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
IGI Global
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Karlsruher Institut für Technologie
1
Markendialog <12, 2008, Berlin>
1
NetLibrary, Inc
1
New York University / Institute of Retail Management
1
Retail Research Society
1
Robert Schuman Centre for Advanced Studies
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Society for Consumer Psychology.
1
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Published in...
All
Journal of business research : JBR
416
The journal of product & brand management
289
The journal of brand management : an international journal
280
Journal of retailing and consumer services
261
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
85
European journal of marketing : EJM
80
Journal of marketing communications
75
International journal of hospitality management
74
Marketing intelligence & planning
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
Journal of strategic marketing
62
International journal of advertising : the review of marketing communications
60
Journal of promotion management : innovations in planning and applied research
60
Journal of international consumer marketing
57
SpringerLink / Bücher
56
Journal of the Academy of Marketing Science
54
Journal of marketing management : MM
52
International journal of internet marketing and advertising : IJIMA
51
International marketing review
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Marketing letters : a journal of research in marketing
51
Journal of promotion management : JPM
47
Journal of marketing
46
International journal of consumer studies
45
Journal of global marketing
45
Cogent business & management
44
Journal of fashion marketing and management
44
The journal of consumer marketing
44
Journal of retailing
41
International journal of retail & distribution management
40
The IUP journal of brand management : IJBRM
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of international marketing
36
European journal of marketing
35
Journal of Islamic marketing
35
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
35
The international review of retail, distribution and consumer research
34
International journal of contemporary hospitality management
33
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Source
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ECONIS (ZBW)
7,700
USB Cologne (EcoSocSci)
7
BASE
1
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1
The effects of brand equity on millennials' purchase decision for sports nutrition products in Ireland
Louvet, Denise
- In:
DBS business review : an international academic …
5
(
2023
),
pp. 5-50
Persistent link: https://www.econbiz.de/10014252361
Saved in:
2
From one to five stars : an exploratory study of how consumer reviews and digital brand identity shape maternal pediatrician selection
Bradshaw, Amanda S.
- In:
Health marketing quarterly
40
(
2023
)
3
,
pp. 248-270
Persistent link: https://www.econbiz.de/10014333892
Saved in:
3
Consumer-based brand equity : do brand relationships matter?
Ruzzier, Maja Konečnik
;
Petek, Nuša
;
Bavdaž, Mojca
- In:
Management : journal of contemporary management issues
27
(
2022
)
1
,
pp. 191-212
Persistent link: https://www.econbiz.de/10013502536
Saved in:
4
You are what you communicate : on the relationships among university brand personality, identification, student participation, and citizenship behaviour
Naheen, Fahmida
;
Elsharnouby, Tamer H.
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 368-389
Persistent link: https://www.econbiz.de/10014566979
Saved in:
5
Sport team identification : a social identity perspective comparing local and distant fans
Lintumäki, Petri
;
Koll, Oliver
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10014504781
Saved in:
6
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
7
Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu
;
Ailawadi, Kusum L.
;
Martos-Partal, Mercedes
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
Saved in:
8
Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Crombrugge, Michiel van
;
Breugelmans, Els
;
Breiner, Florian
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 88-109
Persistent link: https://www.econbiz.de/10014582919
Saved in:
9
Behavioral labeling : prompting consumer behavior through activity tags
Fritze, Martin Paul
;
Völckner, Franziska
;
Melnyk, Valentyna
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 22-39
Persistent link: https://www.econbiz.de/10014582926
Saved in:
10
The mediating role of perceived brand authenticity between brand experience and brand love : a cross-cultural perspective
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014583579
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