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~subject:"Online-Marketing"
~person:"Cheung, Man Lai"
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Online-Marketing
Brand management
6
Markenführung
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Consumer behaviour
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Brand image
4
Internet marketing
4
Markenimage
4
Social Web
4
Social web
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Consumer-brand engagement
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Social media influencer
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Beziehungsmarketing
1
Brand
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Brand architecture
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Brand imitation
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Brand prestige
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COBRAs
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Consumer engagement
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Consumer online brand related activity
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Consumer online brand-related activities
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Consumer participation
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Consumer-brand interaction
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Consumer-consumer interaction
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Digital platform
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Digital platform functions
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Digitale Plattform
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Digitalisierung
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Hong Kong
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Hongkong
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Influencer engagement
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Interactive media
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Interaktive Medien
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Markenarchitektur
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Markenartikel
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Market uncertainty
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Cheung, Man Lai
Ko, Eunju
9
Loureiro, Sandra Maria Correia
9
Rahman, Zillur
7
Rita, Paulo
7
Khan, Imran
6
Kreutzer, Ralf T.
6
Theobald, Elke
6
Vashisht, Devika
6
Ahuja, Vandana
5
Bilro, Ricardo Godinho
5
Burmann, Christoph
5
Filieri, Raffaele
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Hajli, Nick
5
Hollebeek, Linda D.
5
Karjaluoto, Heikki
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Kunkel, Thilo
5
Nusair, Khaldoon
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Okumus, Fevzi
5
Pauwels, Koen
5
Rowley, Jennifer
5
Schivinski, Bruno
5
Sohail, M. Sadiq
5
Sreejesh, S.
5
Ashraf, Sarfraz
4
Chen, Huan
4
Dessart, Laurence
4
Dou, Wenyu
4
Dwivedi, Yogesh Kumar
4
Fatma, Mobin
4
Gensler, Sonja
4
Guzman, Francisco
4
Ibrahim, Blend
4
Kim, Hye-yŏng
4
Kumar, Vikas
4
Labrecque, Lauren I.
4
Langaro, Daniela
4
Mathur, Manisha
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Michaelidou, Nina
4
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Journal of retailing and consumer services
2
Asia Pacific journal of marketing and logistics
1
International journal of economics and business research
1
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ECONIS (ZBW)
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"I follow what you post!" : the role of social media influencers' content characteristics in consumers' online brand-related activities (COBRAs)
Cheung, Man Lai
;
Leung, Wilson Ka-shing
;
Eugene Cheng-xi Aw
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013209711
Saved in:
2
Exploring the nexus of social media influencers and consumer brand engagement
Cheung, Man Lai
;
Leung, Wilson Ka-shing
;
Yang, Morgan X.
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2370-2385
Persistent link: https://www.econbiz.de/10013553006
Saved in:
3
Developing a conceptual model for examining social media marketing effects on brand awareness and brand image
Cheung, Man Lai
;
Pires, Guilherme D.
;
Rosenberger, Philip J.
- In:
International journal of economics and business research
17
(
2019
)
3
,
pp. 243-261
Persistent link: https://www.econbiz.de/10012021617
Saved in:
4
The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions
Cheung, Man Lai
;
Pires, Guilherme D.
;
Rosenberger, Philip J.
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012581930
Saved in:
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