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~subject:"Online-Marketing"
~subject:"Marketing"
~isPartOf:"Journal of strategic marketing"
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Search: subject:"Brand Management"
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Online-Marketing
Marketing
Brand management
87
Markenführung
87
Consumer behaviour
47
Konsumentenverhalten
47
Brand image
46
Markenimage
46
Brand
27
Markenartikel
27
Beziehungsmarketing
21
Relationship marketing
21
Marketing management
20
Marketingmanagement
20
Social Web
8
Social web
8
Internet marketing
7
Advertising effects
6
Corporate reputation
6
Customer satisfaction
6
Firm performance
6
Firmenimage
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Kundenzufriedenheit
6
Unternehmenserfolg
6
Werbewirkung
6
market orientation
6
Brand architecture
5
Corporate Social Responsibility
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Corporate social responsibility
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KMU
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Lieferantenmanagement
5
SME
5
Sportmarketing
5
Sports marketing
5
Supplier relationship management
5
brand identity
5
branding
5
B-to-B-Marketing
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Business-to-business marketing
4
Emotion
4
Markenarchitektur
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Almubarak, Alanoud F.
1
Arrivé, Sandra
1
Brooks, Simon
1
Cheung, Fung Yi Millissa
1
Fernandes, Teresa
1
Horbel, Chris
1
Johnson, Lester W.
1
Kumar, Jitender
1
Lancaster, Geoff
1
McGouran, Cathy
1
O'Keeffe, Alina
1
Oliveira, Marta
1
Ozuem, Wilson
1
Pervan, Simon J.
1
Popp, Bastian
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Thomas, Lauren Josie
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To, Wai Ming
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Weinstein, Art
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Wilson, Bradley
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Woratschek, Herbert
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Journal of strategic marketing
Journal of business research : JBR
96
The journal of product & brand management
53
International journal of internet marketing and advertising : IJIMA
49
SpringerLink / Bücher
42
Journal of retailing and consumer services
40
The journal of brand management : an international journal
38
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of promotion management : innovations in planning and applied research
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Journal of marketing communications
26
International journal of advertising : the review of marketing communications
23
Springer eBook Collection
22
Marketing intelligence & planning
20
Journal of promotion management : JPM
19
Business horizons
17
Innovatives Markenmanagement
17
Tourism management : research, policies, practice
17
Journal of internet commerce
15
Cogent business & management
14
European journal of marketing : EJM
14
Journal of marketing
13
Journal of marketing management : MM
13
Journal of advertising research
12
Journal of fashion marketing and management
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
International journal of electronic marketing and retailing : IJEMR
11
Asia Pacific journal of marketing and logistics
10
International journal of hospitality management
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Research
10
Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of global marketing
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Psychology & marketing
9
Social Branding : Strategien - Praxisbeispiele - Perspektiven
9
International journal of consumer studies
8
International journal of sports marketing & sponsorship
8
International journal of technology marketing : IJTMkt
8
Young consumers : insight and ideas for responsible marketers
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1
What influences people to click "Like" on posts of branded content?
Cheung, Fung Yi Millissa
;
To, Wai Ming
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1155-1177
Persistent link: https://www.econbiz.de/10014321942
Saved in:
2
Digital brand content : underlying nature and rationales of a hybrid marketing practice
Arrivé, Sandra
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 340-354
Persistent link: https://www.econbiz.de/10013370881
Saved in:
3
Psychological ownership towards online brand communities driving brand engagement : a visitors' perspective
Kumar, Jitender
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 355-388
Persistent link: https://www.econbiz.de/10013370883
Saved in:
4
Luxury brands and social media : drivers and outcomes of consumer engagement on Instagram
Oliveira, Marta
;
Fernandes, Teresa
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 389-407
Persistent link: https://www.econbiz.de/10013370884
Saved in:
5
Houdini's magical marketing strategies
Weinstein, Art
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 691-702
Persistent link: https://www.econbiz.de/10013492881
Saved in:
6
A conceptual analysis of brand intimacy on social media platforms
Almubarak, Alanoud F.
;
Pervan, Simon J.
;
Johnson, Lester W.
- In:
Journal of strategic marketing
26
(
2018
)
6
,
pp. 463-478
Persistent link: https://www.econbiz.de/10011976041
Saved in:
7
Antecedents of value co-creation activities for online fashion brands
Thomas, Lauren Josie
;
Brooks, Simon
;
McGouran, Cathy
- In:
Journal of strategic marketing
28
(
2020
)
5
,
pp. 384-398
Persistent link: https://www.econbiz.de/10012313908
Saved in:
8
Leadership marketing : an exploratory study
O'Keeffe, Alina
;
Ozuem, Wilson
;
Lancaster, Geoff
- In:
Journal of strategic marketing
24
(
2016
)
5
,
pp. 418-443
Persistent link: https://www.econbiz.de/10011637363
Saved in:
9
Relationship building through Facebook brand pages : the multifaceted roles of identification, satisfaction, and perceived relationship investment
Popp, Bastian
;
Wilson, Bradley
;
Horbel, Chris
; …
- In:
Journal of strategic marketing
24
(
2016
)
3/4
,
pp. 278-294
Persistent link: https://www.econbiz.de/10011591986
Saved in:
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