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Search: subject:"Brand Promise"
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Brand management
13
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9
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9
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7
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brand promise delivery
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commercial banks
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consumer brand promise & trust
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consumer-brand engagement
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Jibril, Abdul Bashiru
4
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2
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2
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Rajendran, G.
2
Thomas, Baby
2
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1
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1
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1
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Cogent Business & Management
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Cogent business & management
2
The journal of brand management : an international journal
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Creating Economic Stability Amid Global Uncertainty : Post-Pandemic Recovery in Mexico's Emerging Economy
1
European journal of marketing
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Fashion branding and communication : core strategies of European luxury brands
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Go-to-market strategies for women entrepreneurs : creating and exploring success
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International journal of business excellence
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International journal of economic research
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ECONIS (ZBW)
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1
Online brand community and consumer brand trust: Analysis from Czech millennials
Amoah, John
;
Jibril, Abdul Bashiru
;
Egala, Sulemana Bankuoru
- In:
Cogent Business & Management
9
(
2022
)
1
,
pp. 1-16
) with new insights regarding the motivations (
brand
promise
and trust) as consequence of interacting in online brand …
Persistent link: https://www.econbiz.de/10014505572
Saved in:
2
Online brand community and consumer brand trust : analysis from Czech millennials
Amoah, John
;
Jibril, Abdul Bashiru
;
Egala, Sulemana Bankuoru
- In:
Cogent business & management
9
(
2022
)
1
,
pp. 1-16
) with new insights regarding the motivations (
brand
promise
and trust) as consequence of interacting in online brand …
Persistent link: https://www.econbiz.de/10014444128
Saved in:
3
It takes a village : examining how and when brand-specific transformational leadership affects employees in internal brand management
Xiong, Lina
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 333-346
Persistent link: https://www.econbiz.de/10014326926
Saved in:
4
Leveraging strategic planning to navigate volatile environments
Murillo, Enrique
;
Atristain Suarez, Connie
- In:
Creating Economic Stability Amid Global Uncertainty : …
,
(pp. 189-217)
.
2023
Persistent link: https://www.econbiz.de/10014448324
Saved in:
5
Career-washing? : unpacking employer brand promises on social media platforms
Marcet-Alonso, Julia
;
Parsons, Elizabeth
;
Pirani, Daniela
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2804-2825
Persistent link: https://www.econbiz.de/10013457391
Saved in:
6
The impact of social media on consumer-brand loyalty: A mediating role of online based-brand community
Jibril, Abdul Bashiru
;
Kwarteng, Michael Adu
; …
- In:
Cogent Business & Management
6
(
2019
),
pp. 1-19
-brand relationship. While SMP indirectly stimulates consumer-
brand
promise
and trust (CBPT), towards CBL via OBBC. For the purpose of …
Persistent link: https://www.econbiz.de/10012117472
Saved in:
7
The impact of social media on consumer-brand loyalty : a mediating role of online based-brand community
Jibril, Abdul Bashiru
;
Kwarteng, Michael Adu
; …
- In:
Cogent business & management
6
(
2019
),
pp. 1-19
-brand relationship. While SMP indirectly stimulates consumer-
brand
promise
and trust (CBPT), towards CBL via OBBC. For the purpose of …
Persistent link: https://www.econbiz.de/10012116718
Saved in:
8
Banks, employees and
brand
promise
delivery : customers' analytical perspective
Thomas, Baby
;
Rajendran, G.
- In:
International journal of business excellence
18
(
2019
)
1
,
pp. 42-63
Persistent link: https://www.econbiz.de/10012052225
Saved in:
9
Brand matters : leveraging the power of personal branding to achieve professional success
Edmiston, Dawn
- In:
Go-to-market strategies for women entrepreneurs : …
,
(pp. 261-270)
.
2019
Persistent link: https://www.econbiz.de/10012221238
Saved in:
10
Destination
brand
promise
: the core of customer-based brand equity modeling
Chekalina, Tatiana
;
Fuchs, Matthias
;
Lexhagen, Maria
- In:
Tourism analysis : an interdisciplinary tourism & …
23
(
2018
)
1
,
pp. 93-107
Persistent link: https://www.econbiz.de/10011866093
Saved in:
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