Krishnan, Vijaykumar; Sullivan, Ursula Y.; Groza, Mark D.; … - In: Journal of Consumer Marketing 30 (2013) 5, pp. 415-426
Purpose – In this article, the purpose is to discuss the Brand Recall Index (BRI) as an easily implementable marketing …‐experimental timed surveys were conducted to assess the robustness of the Brand Recall Index (BRI). Findings – Findings demonstrate …
