Rasidah Hamid; Fazrul Reza Mohd Fadzil; Mohd Hanafi … - In: Global business and finance review 28 (2023) 5, pp. 13-30
enhance consumers' perceived performance and brand reputation. The perceived performance of consumers' services influences … their brand reputation and repurchase intention. Consumers' repurchase intention is only positively affected by their … perceived brand reputation. Research limitations/implications: This study employs an experimental design approach to investigate …