Search Results - subject:"Brand commitment"

Branding in the eye of the storm : the impact of brand ethical behavior on brand commitment during the COVID-19 crisis in a South American country

Ribamar Siqueira, Jose <Jr.>; Horst, Enrique ter; … - In: Journal of marketing analytics : JMA 11 (2023) 1, pp. 95-115

Persistent link: https://www.econbiz.de/10014250045

How market orientation impacts customer's brand loyalty and buying decisions

Serra, Elizabeth; de Magalhães, Mariana; Silva, Rui; … - In: Journal of Risk and Financial Management 15 (2022) 8, pp. 1-14

the link between the potential for brand risk and brand commitment, in order to facilitate customer orientation and brand … of brand risk and brand commitment are accounted for. Another important finding relates to the values and differences …

Persistent link: https://www.econbiz.de/10014332558

How market orientation impacts customer's brand loyalty and buying decisions

Serra, Elizabeth; Magalhães, Mariana de; Silva, Rui; … - In: Journal of risk and financial management : JRFM 15 (2022) 8, pp. 1-14

Persistent link: https://www.econbiz.de/10013380513

The impact of blockchain food traceability system on consumers' affective brand commitment and premium price motivation

Wang, Shuman; Yuan, Chunlin; Liu, Yue; Moon, Hakil - In: Asia Pacific journal of marketing and logistics 36 (2024) 6, pp. 1520-1537

Persistent link: https://www.econbiz.de/10015210535

Investigating of the influence process on consumer's active engagement through emotional brand attachment and brand love

Choi, Chul-Jae; Xu, Jialei; Min, Dae-Gyu - In: Asia Pacific journal of marketing and logistics 36 (2024) 11, pp. 3061-3080

Persistent link: https://www.econbiz.de/10015210862

Determinants of smartphone brand switching intention of consumers in Hong Kong

Ng, Mark; Law, Monica; Lin, Ka-fu Kevin - In: Journal of marketing analytics : JMA 12 (2024) 2, pp. 275-289

Persistent link: https://www.econbiz.de/10015137882

Commitment to and connection with green brands : perspectives of consumer social responsibility and terror management theory

Rahimah, Anni; Do, Ben-Roy; Le, Angelina Nhat Hanh; … - In: The journal of product & brand management 33 (2024) 3, pp. 314-329

Persistent link: https://www.econbiz.de/10015164668

How self-identity and social identity grow environmentally sustainable restaurants' brand communities via social rewards

Jang, Yoon Jung; Kim, Eojina - In: Journal of hospitality & tourism research : JHTR ; the … 48 (2024) 3, pp. 516-532

Persistent link: https://www.econbiz.de/10014633600

Is digital social communication effective for social relationship? : a study of online brand communities

Chakraborty, Uttam; Biswal, Santosh Kumar - In: Journal of relationship marketing : innovations and … 23 (2024) 2, pp. 94-118

Persistent link: https://www.econbiz.de/10014567152

Internal branding of a university business through building and gaining from employee-based brand equity

Duh, Helen Inseng; Wara, Helen Uzezi - In: Journal of African business 25 (2024) 3, pp. 427-444

Persistent link: https://www.econbiz.de/10015049505