Search Results - subject:"Brand concept consistency"

Royo-Vela, Marcelo; Pérez Sánchez, Mónica - In: European Research on Management and Business Economics … 28 (2022) 3, pp. 1-10

. These results indicate that (a) the brand concept consistency is affected by down-price brand extension, (b) due to brand …

Persistent link: https://www.econbiz.de/10014525612

Royo-Vela, Marcelo; Pérez Sánchez, Mónica - In: European research on management and business economics 28 (2022) 3, pp. 1-10

. These results indicate that (a) the brand concept consistency is affected by down-price brand extension, (b) due to brand …

Persistent link: https://www.econbiz.de/10013407380

Wang, Haizhong; Liu, Di - In: Journal of business research : JBR 117 (2020), pp. 400-410

Persistent link: https://www.econbiz.de/10012286528