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Search: subject:"Brand cultural relevance"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Emoji marketing : toward a theory of brand paralinguistics
Almaguer, Jacob
;
Felix, Reto
;
Harmeling, Colleen M.
- In:
International journal of research in marketing : IJRM ; …
42
(
2025
)
1
,
pp. 95-112
Persistent link: https://www.econbiz.de/10015435814
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