Claudia-Ioana, Petruºcã; Adrian, Brunello - In: Ovidius University Annals, Economic Sciences Series XI (2011) 1, pp. 1649-1654
Brand loyalty represents a significant factor which leads to the development of business competitiveness and also it is one of the most frequently implemented marketing initiatives by the practitioners. The question of how loyalty develops has been subject to an abundance of research, leading to...