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Brand equity
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attachment
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awareness
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brand
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brand equity
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country of origin image
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Alves do Prado, Michel
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Revista globalización, competitividad y gobernabilidad : revista cuatrimestral : GCG
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1
A Relationship Approach to
Brand
Equity
Brito, Carlos
-
Faculdade de Economia, Universidade do Porto
-
2008
paper develops a holistic model on the basis of a relational perspective of
brand
equity
. …
Persistent link: https://www.econbiz.de/10005031606
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2
Imagem de país e
brand
equity
de bancos espanhóis : papel moderador do gênero e do conhecimento do país
Alves do Prado, Michel
;
Giraldi, Janaina de Moura Engracia
- In:
Revista globalización, competitividad y gobernabilidad …
8
(
2014
)
2
,
pp. 16-28
Persistent link: https://www.econbiz.de/10011591354
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