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~type:"book"
~institution:"Dipartimento di Economia, Management e Metodi Quantitativi (DEMM), Università degli Studi di Milano"
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customer strategy
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intangibles
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marketing
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PILOTTI, Luciano
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Dipartimento di Economia, Management e Metodi Quantitativi (DEMM), Università degli Studi di Milano
Université Paris-Dauphine (Paris IX)
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Departmental Working Papers / Dipartimento di Economia, Management e Metodi Quantitativi (DEMM), Università degli Studi di Milano
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Ripensare le relazioni tra marketing e brand tra obiettivi multidimensionali e misure complesse: verso una business ecology
PILOTTI, Luciano
-
Dipartimento di Economia, Management e Metodi …
-
2008
to the measuring of the performances of brand in terms of three main strategic variables as
brand
equity
, customer equity …
Persistent link: https://www.econbiz.de/10005007271
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