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~institution:"Faculdade de Economia, Universidade do Porto"
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A Relationship Approach to
Brand
Equity
Brito, Carlos
-
Faculdade de Economia, Universidade do Porto
-
2008
paper develops a holistic model on the basis of a relational perspective of
brand
equity
. …
Persistent link: https://www.econbiz.de/10005031606
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