Anselmsson, Johan; Johansson, Ulf; Persson, Niklas - Institutet för Ekonomisk Forskning, Ekonomihögskolan - 2006
customer-based brand equity for consumer packaged groceries. Design/methodology/approach: Reviews empirical studies made within … the area of brand equity and adjacent studies of consumer packaged groceries. Compares and analyses the results from an … explorative and qualitative field study, including Swedish grocery consumer, with previous research on brand equity and food …