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Brand image
6
Markenimage
6
Brand management
5
Markenführung
5
Brand equity
4
Consumer behaviour
3
Konsumentenverhalten
3
Beziehungsmarketing
2
Customer satisfaction
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Kundenzufriedenheit
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brand equity
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Verma, Priyanka
2
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Beig, Faseeh Amin
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Hanaysha, Jalal
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Nika, Fayaz Ahmad
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Singh, Anupam
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Global business review
Journal of Product & Brand Management
103
Journal of business research : JBR
60
The journal of product & brand management
40
European Journal of Marketing
37
The journal of brand management : an international journal
35
Journal of Consumer Marketing
29
Journal of retailing and consumer services
27
SpringerLink / Bücher
20
Symphonya. Emerging Issues in Management
19
Cogent business & management
17
Marketing Intelligence & Planning
17
European journal of marketing : EJM
16
Strategic Direction
16
International journal of hospitality management
15
Journal of Business Research
15
Marketing intelligence & planning
15
Journal of strategic marketing
13
Asia Pacific Journal of Marketing and Logistics
12
Cogent Business & Management
12
Journal of marketing communications
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of marketing
11
Journal of promotion management : innovations in planning and applied research
11
Tourism management : research, policies, practice
11
International Journal of Sports Marketing and Sponsorship
10
Antecedents and outcomes of employee-based brand equity
9
Asia Pacific journal of marketing and logistics
9
International marketing review
9
Journal of the Academy of Marketing Science
9
Marketing Science
9
Economics Papers from University Paris Dauphine
8
Industrial marketing management : the international journal for industrial and high-tech firms
8
International Marketing Review
8
Journal of Business & Industrial Marketing
8
Journal of Services Marketing
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Journal of marketing for higher education
8
International journal of consumer studies
7
Journal of Place Management and Development
7
Journal of business ethics : JOBE
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ECONIS (ZBW)
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1
Impact of brand experience on
brand
equity
of online shopping portals : a study of select e-commerce sites in the state of Jammu and Kashmir
Beig, Faseeh Amin
;
Nika, Fayaz Ahmad
- In:
Global business review
23
(
2022
)
1
,
pp. 156-175
Persistent link: https://www.econbiz.de/10012822105
Saved in:
2
Determinants of customer-based
brand
equity
: a study of public and private banks
Arora, Sangeeta
;
Neha
- In:
Global business review
17
(
2016
)
4
,
pp. 905-920
Persistent link: https://www.econbiz.de/10011608146
Saved in:
3
Impact of sales promotion's benefits on
brand
equity
: an empirical investigation
Sinha, Somesh Kumar
;
Verma, Priyanka
- In:
Global business review
19
(
2018
)
6
,
pp. 1663-1680
Persistent link: https://www.econbiz.de/10011982938
Saved in:
4
How CSR affects
brand
equity
of Indian Firms?
Singh, Anupam
;
Verma, Priyanka
- In:
Global business review
18
(
2017
)
3
,
pp. 52-69
Persistent link: https://www.econbiz.de/10011745473
Saved in:
5
Testing the effect of service quality on
brand
equity
of automotive industry : empirical insights from Malaysia
Hanaysha, Jalal
- In:
Global business review
17
(
2016
)
5
,
pp. 1060-1072
Persistent link: https://www.econbiz.de/10011644016
Saved in:
6
Study of the relationship among the factors of
brand
equity
: a study on fast-food brands
Singh, Pankaj Kumar
;
Pattanayak, Jamini Kanta
- In:
Global business review
17
(
2016
)
5
,
pp. 1227-1239
Persistent link: https://www.econbiz.de/10011644132
Saved in:
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