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~person:"Sarkar, Soumya"
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Sarkar, Soumya
Schivinski, Bruno
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Benoît-Moreau, Florence
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Brand management in emerging markets : theories and practice
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Corporate reputation review : an international journal
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Market orientation and customer-based corporate
brand
equity
(CBCBE) : a dyadic study of Indian B2B firms
Sarkar, Soumya
;
Mishra, Prashant
- In:
Journal of strategic marketing
25
(
2017
)
5/6
,
pp. 367-383
Persistent link: https://www.econbiz.de/10011743018
Saved in:
2
Impact of voluntary disclosures on corporate
brand
equity
Sarkar, Soumya
;
Bhattacharjee, Titas
- In:
Corporate reputation review : an international journal
20
(
2017
)
2
,
pp. 125-136
Persistent link: https://www.econbiz.de/10011739773
Saved in:
3
Customer-based corporate
brand
equity
(CBCBE) in business-to-business firms : an emerging market perspective
Mishra, Prashant
;
Sarkar, Soumya
- In:
Brand management in emerging markets : theories and practice
,
(pp. 73-90)
.
2014
Persistent link: https://www.econbiz.de/10010417746
Saved in:
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