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~subject:"Brand management"
~person:"Mishra, Prashant"
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Brand management
Markenführung
5
Brand image
3
Consumer behaviour
3
India
3
Indien
3
Konsumentenverhalten
3
Markenimage
3
B-to-B-Marketing
2
Brand architecture
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2
Consumer-based brand equity
2
Credibility
2
Distribution channel
2
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2
Glaubwürdigkeit
2
Markenarchitektur
2
Marketing management
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Marketingmanagement
2
Structural equation model
2
Strukturgleichungsmodell
2
Television
2
Vertriebsweg
2
credibility
2
Advertising effects
1
B2B marketing
1
Beziehungsmarketing
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Brand equity
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Ideology
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Lieferantenmanagement
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Markenwert
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Presseverlag
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Relationship marketing
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Structural equation modelling
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Mishra, Prashant
Guzman, Francisco
11
Gil Saura, Irene
9
Keller, Kevin Lane
7
Schivinski, Bruno
7
Swoboda, Bernhard
7
Šerić, Maja
7
Lévy Mangin, Jean-Pierre
6
Paul, Justin
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Anselmsson, Johan
5
Calvo-Porral, Cristina
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Dwivedi, Abhishek
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Roy, Sanjit
5
Wong, IpKin Anthony
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Bang Nguyen Viet
4
Barrio-García, Salvador del
4
Berenguer Contrí, Gloria
4
Butt, Muhammad Mohsin
4
Dąbrowski, Dariusz
4
Ekinci, Yuksel
4
Kaufmann, Hans Rüdiger
4
Khan, Bilal Mustafa
4
Mishra, Abhishek
4
Pitt, Leyland F.
4
Shuv-Ami, Avichai
4
Veloutsou, Cleopatra
4
Watchravesringkan, Kittichai
4
Zarantonello, Lia
4
Anabila, Peter
3
Augusto, Mário Gomes
3
Baalbaki, Sally
3
Baghi, Ilaria
3
Bakshi, Madhupa
3
Bang, Nguyen
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Brand management in emerging markets : theories and practice
1
International journal of Indian culture and business management
1
Journal of media business studies
1
Journal of strategic marketing
1
Marketing intelligence & planning
1
Source
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ECONIS (ZBW)
5
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1
Drivers of
brand
equity
of television news channels : evidences form emerging market
Bakshi, Madhupa
;
Mishra, Prashant
- In:
Marketing intelligence & planning
35
(
2017
)
1
,
pp. 147-162
Persistent link: https://www.econbiz.de/10011657332
Saved in:
2
Market orientation and customer-based corporate
brand
equity
(CBCBE) : a dyadic study of Indian B2B firms
Sarkar, Soumya
;
Mishra, Prashant
- In:
Journal of strategic marketing
25
(
2017
)
5/6
,
pp. 367-383
Persistent link: https://www.econbiz.de/10011743018
Saved in:
3
Structural equation modelling of determinants of consumer-based
brand
equity
of newspapers
Bakshi, Madhupa
;
Mishra, Prashant
- In:
Journal of media business studies
13
(
2016
)
1/2
,
pp. 73-94
Persistent link: https://www.econbiz.de/10011675989
Saved in:
4
Customer-based corporate
brand
equity
(CBCBE) in business-to-business firms : an emerging market perspective
Mishra, Prashant
;
Sarkar, Soumya
- In:
Brand management in emerging markets : theories and practice
,
(pp. 73-90)
.
2014
Persistent link: https://www.econbiz.de/10010417746
Saved in:
5
The effect of content credibility on consumer-based
brand
equity
: the case of Indian television channels
Bakshi, Madhupa
;
Khan, Bilal Mustafa
;
Mishra, Prashant
- In:
International journal of Indian culture and business …
8
(
2014
)
3
,
pp. 329-344
Persistent link: https://www.econbiz.de/10010401590
Saved in:
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