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~subject:"Markenführung"
~isPartOf:"International journal of hospitality management"
~person:"Atkinson, Peter"
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A win-win situation : enhancing sharing economy platform
brand
equity
by engaging business owners in CSR using gamification
Alibakhshi, Setareh
;
Seyyedamiri, Nader
;
Nazarian, Alireza
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014457845
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