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~subject:"Markenführung"
~person:"Šerić, Maja"
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Search: subject:"Brand equity"
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Markenführung
Brand image
7
Brand management
7
Markenimage
7
Beziehungsmarketing
5
Relationship marketing
5
Consumer behaviour
4
Konsumentenverhalten
4
Brand equity
3
Brand loyalty
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Marketing management
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Marketingmanagement
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Croatia
2
Customer satisfaction
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Hotellerie
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Integrated marketing communications (IMC)
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Kroatien
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Customer-based brand equity
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Destination brand equity
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Destination management
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Destinationsmanagement
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Šerić, Maja
Guzman, Francisco
11
Gil Saura, Irene
9
Keller, Kevin Lane
7
Schivinski, Bruno
7
Swoboda, Bernhard
7
Lévy Mangin, Jean-Pierre
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European journal of marketing : EJM
1
International journal of hospitality management
1
Journal of service theory and practice : JSTP
1
Journal of vacation marketing : an international journal
1
The journal of brand management : an international journal
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The journal of services marketing
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ECONIS (ZBW)
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1
The impact of integrated marketing communications consistency on destination
brand
equity
in times of uncertainty : the case of Croatia
Šerić, Maja
;
Mikulić, Josip
- In:
Tourism review
78
(
2023
)
3
,
pp. 697-711
Persistent link: https://www.econbiz.de/10014301838
Saved in:
2
The impact of value co-creation in sustainable services : understanding generational differences
Bordian, Mariia
;
Gil Saura, Irene
;
Šerić, Maja
- In:
The journal of services marketing
37
(
2023
)
2
,
pp. 155-167
Persistent link: https://www.econbiz.de/10013542917
Saved in:
3
Influence of environmental practices on
brand
equity
, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
4
Customer-based
brand
equity
building : empirical evidence from Croatian upscale hotels
Šerić, Maja
;
Gil Saura, Irene
;
Mikulić, Josip
- In:
Journal of vacation marketing : an international journal
23
(
2017
)
2
,
pp. 133-144
Persistent link: https://www.econbiz.de/10011951149
Saved in:
5
Relationships between social Web, IMC and overall
brand
equity
: an empirical examination from the cross-cultural perspective
Šerić, Maja
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 646-667
Persistent link: https://www.econbiz.de/10011698257
Saved in:
6
Can advanced technology affect customer-based
brand
equity
in service firms? : an empirical study in upscale hotels
Šerić, Maja
;
Gil Saura, Irene
;
Mollá Descals, Alejandro
- In:
Journal of service theory and practice : JSTP
26
(
2016
)
1
,
pp. 2-27
Persistent link: https://www.econbiz.de/10011421818
Saved in:
7
How can integrated marketing communications and advanced technology influence the creation of customer-based
brand
equity
? : evidence from the hospitality industry
Šerić, Maja
;
Gil Saura, Irene
;
Ruiz-Molina, María Eugenia
- In:
International journal of hospitality management
39
(
2014
),
pp. 144-156
Persistent link: https://www.econbiz.de/10010389390
Saved in:
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