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~subject:"Markenführung"
~person:"Paul, Justin"
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Markenführung
Brand management
6
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5
Markenimage
5
Brand equity
3
Consumer behaviour
3
Konsumentenverhalten
3
Beziehungsmarketing
2
Brand
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Markenartikel
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Mass prestige
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brand equity
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mass prestige
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Complaint management
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Customer integration
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Dienstleistungsqualität
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Dienstleistungssektor
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Direct booking
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Emerging economies
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MTMM
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Paul, Justin
Guzman, Francisco
11
Gil Saura, Irene
9
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7
Schivinski, Bruno
7
Swoboda, Bernhard
7
Šerić, Maja
7
Lévy Mangin, Jean-Pierre
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Anselmsson, Johan
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Calvo-Porral, Cristina
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Bang Nguyen Viet
4
Barrio-García, Salvador del
4
Berenguer Contrí, Gloria
4
Butt, Muhammad Mohsin
4
Dąbrowski, Dariusz
4
Ekinci, Yuksel
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Kaufmann, Hans Rüdiger
4
Khan, Bilal Mustafa
4
Mishra, Abhishek
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Pitt, Leyland F.
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Shuv-Ami, Avichai
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Veloutsou, Cleopatra
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Watchravesringkan, Kittichai
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Zarantonello, Lia
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Anabila, Peter
3
Augusto, Mário Gomes
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Baalbaki, Sally
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Baghi, Ilaria
3
Bakshi, Madhupa
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International journal of consumer studies
2
European journal of international management : EJIM
1
European management journal
1
International business review : the official journal of the European International Business Academy
1
International journal of hospitality management
1
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ECONIS (ZBW)
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1
Masstige scale : an alternative to measure
brand
equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
2
Like it or not! : brand communication on social networking sites triggers consumer-based
brand
equity
Arya, Vikas
;
Paul, Justin
;
Sethi, Deepa
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1381-1398
Persistent link: https://www.econbiz.de/10013328299
Saved in:
3
Tell us your concern, and we shall together address! : role of service booking channels and
brand
equity
on post-failure outcomes
Manu C
;
Sreejesh, S.
;
Paul, Justin
- In:
International journal of hospitality management
96
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012585701
Saved in:
4
Masstige model and measure for brand management
Paul, Justin
- In:
European management journal
37
(
2019
)
3
,
pp. 299-312
Persistent link: https://www.econbiz.de/10012063173
Saved in:
5
Toward a "masstige" theory and strategy for marketing
Paul, Justin
- In:
European journal of international management : EJIM
12
(
2018
)
5/6
,
pp. 722-745
Persistent link: https://www.econbiz.de/10011960044
Saved in:
6
Mass prestige value and competition between American versus Asian laptop brands in an emerging market : theory and evidence
Kumar, Ajay
;
Paul, Justin
- In:
International business review : the official journal of …
27
(
2018
)
5
,
pp. 969-981
Persistent link: https://www.econbiz.de/10011931179
Saved in:
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