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~subject:"Markenführung"
~subject:"Social Web"
~isPartOf:"Marketing intelligence & planning"
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Search: subject:"Brand equity"
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Markenführung
Social Web
Brand equity
11
Brand image
10
Brand management
10
Markenimage
10
Consumer behaviour
7
Konsumentenverhalten
7
Markenwert
5
Beziehungsmarketing
3
Relationship marketing
3
Brand
2
Consumer-based brand equity
2
Customer satisfaction
2
Customer service
2
Customer-based brand equity
2
Dienstleistungsqualität
2
Kundenservice
2
Kundenzufriedenheit
2
Markenartikel
2
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2
Structural equation model
2
Strukturgleichungsmodell
2
AHP approach
1
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1
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1
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1
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1
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1
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1
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1
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Brand architecture
1
Brand awareness
1
Brand equity audit
1
Brand loyalty
1
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1
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1
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1
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Oliveira, Marta Olivia Rovedder de
2
Augusto, Mário Gomes
1
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1
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1
Bapat, Dhananjay
1
Bengtsson, Maria
1
Biedenbach, Galina
1
Finn, Adam
1
Franklin, Geralyn McClure
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Gabrielli, Veronica
1
Grimmer, Martin
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Heldt, Rodrigo
1
Hollebeek, Linda D.
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1
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1
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1
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1
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1
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1
Silva, Tamires Silva da
1
Silveira, Cleo Schmitt
1
Sonza, Igor Bernardi
1
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1
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Marketing intelligence & planning
Journal of business research : JBR
48
The journal of product & brand management
36
The journal of brand management : an international journal
33
Journal of retailing and consumer services
21
Cogent business & management
15
International journal of hospitality management
14
European journal of marketing : EJM
13
Journal of marketing communications
11
Journal of marketing
9
Journal of promotion management : innovations in planning and applied research
9
SpringerLink / Bücher
9
Tourism management : research, policies, practice
9
Journal of strategic marketing
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of the Academy of Marketing Science
7
Asia Pacific journal of marketing and logistics
6
Industrial marketing management : the international journal for industrial and high-tech firms
6
International journal of internet marketing and advertising : IJIMA
6
Journal of Asian finance, economics and business : JAFEB
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of promotion management : JPM
6
AMS review : official publication of the Academy of Marketing Science
5
Administrative Sciences : open access journal
5
Global business review
5
International journal of consumer studies
5
International journal of market research
5
International marketing review
5
Journal of air transport management
5
Journal of business ethics : JOBE
5
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
5
Journal of hospitality and tourism insights
5
Journal of marketing for higher education
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Journal of travel and tourism marketing
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Marketing : ZFP ; journal of research and management
5
The journal of business & industrial marketing
5
The marketing review
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ECONIS (ZBW)
10
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Date (oldest first)
1
Brand
equity
chain and
brand
equity
measurement approaches
Oliveira, Marta Olivia Rovedder de
;
Heldt, Rodrigo
; …
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 442-456
Persistent link: https://www.econbiz.de/10014313031
Saved in:
2
Brand
equity
and company performance : evidence from a quasi-experiment in an emerging market
Oliveira, Marta Olivia Rovedder de
;
Sonza, Igor Bernardi
; …
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 393-408
Persistent link: https://www.econbiz.de/10014313027
Saved in:
3
Customer value, customer engagement, and customer-based
brand
equity
in the context of a digital payment app
Bapat, Dhananjay
;
Hollebeek, Linda D.
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 837-853
Persistent link: https://www.econbiz.de/10014381221
Saved in:
4
Drivers of
brand
equity
of television news channels : evidences form emerging market
Bakshi, Madhupa
;
Mishra, Prashant
- In:
Marketing intelligence & planning
35
(
2017
)
1
,
pp. 147-162
Persistent link: https://www.econbiz.de/10011657332
Saved in:
5
How well do AACSB, AMBA and EQUIS manage their brands?
Miles, Morgan P.
;
Grimmer, Martin
;
Franklin, Geralyn McClure
- In:
Marketing intelligence & planning
34
(
2016
)
1
,
pp. 99-116
Persistent link: https://www.econbiz.de/10011459207
Saved in:
6
Brand architecture shift and corporate
brand
equity
: an exploratory study
Gabrielli, Veronica
;
Baghi, Ilaria
- In:
Marketing intelligence & planning
34
(
2016
)
6
,
pp. 777-794
Persistent link: https://www.econbiz.de/10011571181
Saved in:
7
Brand
equity
, satisfaction, and switching costs : an examination of effects in the business-to-business setting
Biedenbach, Galina
;
Bengtsson, Maria
;
Marell, Agneta
- In:
Marketing intelligence & planning
33
(
2015
)
2
,
pp. 164-178
Persistent link: https://www.econbiz.de/10011326052
Saved in:
8
Determining the causal relationships that affect consumer-based
brand
equity
: the mediating effect of brand loyalty
Torres, Pedro Marcelo
;
Augusto, Mário Gomes
;
Lisboa, …
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 944-956
Persistent link: https://www.econbiz.de/10011447747
Saved in:
9
Heterogeneous sources of customer-based
brand
equity
within a product category
Wang, Luming
;
Finn, Adam
- In:
Marketing intelligence & planning
31
(
2013
)
6
,
pp. 674-696
Persistent link: https://www.econbiz.de/10010226587
Saved in:
10
Selection of celebrity endorsers : a case approach to developing an endorser selection process model
Hollensen, Svend
;
Schimmelpfennig, Christian
- In:
Marketing intelligence & planning
31
(
2013
)
1
,
pp. 88-102
Persistent link: https://www.econbiz.de/10009722444
Saved in:
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