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The handbook of brand management scales
Zarantonello, Lia
;
Pauwels-Delassus, Véronique
-
2016
toward the brand -- Attachment to the brand -- Consumer-brand relationships --
Brand
equity
-- Brand orientation -- Consumer …
Persistent link: https://www.econbiz.de/10012244413
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2
The handbook of brand management scales
Zarantonello, Lia
;
Pauwels-Delassus, Véronique
-
2016
toward the brand -- Attachment to the brand -- Consumer-brand relationships --
Brand
equity
-- Brand orientation -- Consumer …
Persistent link: https://www.econbiz.de/10011545632
Saved in:
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