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Search: subject:"Brand loyalty"
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Subject
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Brand loyalty
730
Consumer behaviour
528
Konsumentenverhalten
472
Brand management
463
Markenführung
450
Relationship marketing
423
Beziehungsmarketing
416
Markentreue
397
Brand image
382
Markenimage
361
Brand
327
Markenartikel
327
brand loyalty
176
Customer satisfaction
157
Kundenzufriedenheit
131
Social Web
103
Social web
103
Internet marketing
79
Online-Marketing
79
Confidence
69
Vertrauen
69
Emotion
54
Brand equity
49
Customer retention
38
Kundenbindung
38
Brand trust
36
Viral marketing
35
Virales Marketing
35
Brands
34
Retail trade
33
Brand Loyalty
30
Einzelhandel
30
Brand awareness
29
Personality psychology
28
Persönlichkeitspsychologie
28
brand trust
28
Customer integration
27
Kundenintegration
27
Service quality
27
Dienstleistungsqualität
26
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326
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826
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43
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12
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8
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811
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39
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18
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Han, Heesup
14
Dawes, John
12
Khan, Imran
11
Rahman, Zillur
10
Hwang, Jinsoo
8
Fatma, Mobin
7
Kim, Jinkyung Jenny
7
Japutra, Arnold
6
Leckie, Civilai
6
Kim, Heather Markham
5
King, Ceridwyn
5
Loureiro, Sandra Maria Correia
5
Molinillo, Sebastian
5
So, Kevin Kam Fung
5
Ahn, Jiseon
4
Bruwer, Johan
4
Ekinci, Yuksel
4
Esmaeilpour, Fariba
4
Giovanis, Apostolos
4
Huang, Chao-Chin
4
Hyun, Sunghyup Sean
4
Lobo, Antonio
4
Pappu, Ravi
4
Park, Jungkun
4
Quester, Pascale G.
4
Sharp, Byron
4
Tanford, Sarah
4
Trinh, Giang
4
Wright, Malcolm
4
Akroush, Mamoun N.
3
Alnawas, Ibrahim
3
Athanasopoulou, Pinelopi
3
Augusto, Mário Gomes
3
Back, Ki-Joon
3
Bang, Nguyen
3
Bidmon, Sonja
3
Chua, Bee-Lia
3
Confente, Ilenia
3
Fernandes, Teresa
3
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3
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Springer Fachmedien Wiesbaden
6
C.E.P.R. Discussion Papers
2
Edward Elgar Publishing
1
IGI Global
1
Leuphana Universität Lüneburg
1
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Journal of Product & Brand Management
72
Journal of retailing and consumer services
33
European Journal of Marketing
30
Journal of Consumer Marketing
27
Journal of business research : JBR
23
The journal of product & brand management
23
The journal of brand management : an international journal
21
International journal of hospitality management
14
Asia Pacific journal of marketing and logistics
13
Marketing Intelligence & Planning
13
SpringerLink / Bücher
12
International Journal of Contemporary Hospitality Management
10
Psychology & marketing
10
Strategic Direction
10
Global business review
9
International Journal of Retail & Distribution Management
9
Marketing intelligence & planning
9
Asia Pacific Journal of Marketing and Logistics
8
Journal of Services Marketing
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Journal of strategic marketing
8
Marketing Science
8
Journal of marketing communications
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of promotion management : innovations in planning and applied research
7
Australasian marketing journal
6
International journal of contemporary hospitality management
6
Journal of Business Research
6
Journal of hospitality marketing & management
6
Journal of marketing analytics : JMA
6
Management Decision
6
Research
6
International Journal of Sports Marketing and Sponsorship
5
International journal of internet marketing and advertising : IJIMA
5
Journal of Fashion Marketing and Management: An International Journal
5
Journal of fashion marketing and management
5
Journal of travel and tourism marketing
5
Marketing Letters
5
Exploring the rise of fandom in contemporary consumer culture
4
Innovatives Markenmanagement
4
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Source
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ECONIS (ZBW)
561
Other ZBW resources
269
RePEc
39
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1
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10
of
869
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date (newest first)
date (oldest first)
1
Ensuring
brand
loyalty
for firms practising sustainable marketing : a roadmap
Khandai, Sujata
;
Mathew, Jones
;
Yadav, Renu
;
Kataria, Sonia
- In:
Society and business review
18
(
2023
)
2
,
pp. 219-243
Persistent link: https://www.econbiz.de/10014334061
Saved in:
2
Corporate social responsibility and
brand
loyalty
in private higher education : mediation assessment of brand reputation and trust
Mostafa Rasoolimanesh, S.
;
Poh Ling Tan
;
Mehran Nejati
; …
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 156-177
Persistent link: https://www.econbiz.de/10014566954
Saved in:
3
Modeling condom
brand
loyalty
of young South African adults : an expectancy confirmation perspective
Nkwei, Emile Saker
;
Roberts-Lombard, Mornay
;
Maduku, …
- In:
Journal of nonprofit & public sector marketing
36
(
2024
)
3
,
pp. 322-346
Persistent link: https://www.econbiz.de/10014574604
Saved in:
4
Will online shopping lead to more
brand
loyalty
than offline shopping? : the role of uncertainty avoidance
Guo, Bingxuan
;
Wang, Dian
- In:
Journal of marketing research
61
(
2024
)
1
,
pp. 92-109
Persistent link: https://www.econbiz.de/10014584170
Saved in:
5
Social justice or social stigma? : hotel customers' perception on branded hotel used as quarantine facility
Hsu, Fu Chieh
;
Agyeiwaah, Elizabeth
;
Liu, Jing
;
Scott, Noel
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
5
,
pp. 851-867
Persistent link: https://www.econbiz.de/10014633777
Saved in:
6
Is a robot barista better than a human barista? : a moderating role of type of service providers
Hwang, Jinsoo
;
Kim, Jinkyung Jenny
;
Choe, Ja Young
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
6
,
pp. 1035-1050
Persistent link: https://www.econbiz.de/10014633831
Saved in:
7
Impact of advertising puffery on purchase intention and
brand
loyalty
of young adults
Punjani, Krunal K.
;
Ravi Kumar, V. V.
;
Mahadevan, Kala
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531730
Saved in:
8
The relationship between brand engagement,
brand
loyalty
, overall brand equity and purchase intention
Goyal, Anita
;
Verma, Pranay
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10014553120
Saved in:
9
Personalization, value co-creation, and
brand
loyalty
in branded apps : an application of TAM theory
Tran, Gina A.
;
Ketron, Seth
;
Tran, Trang
;
Fabrize, Robert
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 554-573
Persistent link: https://www.econbiz.de/10014553339
Saved in:
10
Consumer-activity identification : identifying antecedents and outcomes
Hawkins, Matthew A.
;
Thyroff, Anastasia E.
;
Rome, …
- In:
Journal of strategic marketing
32
(
2024
)
5
,
pp. 606-621
Persistent link: https://www.econbiz.de/10014553344
Saved in:
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