//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Gil Saura, Irene"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Brand loyalty"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
4
Brand loyalty
4
Brand management
4
Consumer behaviour
4
Konsumentenverhalten
4
Markenführung
4
Relationship marketing
4
Brand image
3
Markenimage
3
Brand equity
2
Customer satisfaction
2
Hotel industry
2
Hotellerie
2
Kundenzufriedenheit
2
Marketing management
2
Marketingmanagement
2
Perceived quality
2
Structural equation model
2
Strukturgleichungsmodell
2
"Green" practices
1
Advanced technology
1
Brand
1
Brand associations
1
Brand awareness
1
Croatia
1
Customer-based brand equity
1
Information and communication technology (ICT)
1
Information technology
1
Informationstechnik
1
Integrated marketing communications
1
Kroatien
1
Kundenbindungsprogramm
1
Loyalty program
1
Markenartikel
1
Markentreue
1
Perceirved quality
1
Satisfaction
1
Viral marketing
1
Virales Marketing
1
Word of mouth (WOM)
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Gil Saura, Irene
Dawes, John
17
Han, Heesup
12
Silberhorn, Nadja
10
Hildebrandt, Lutz
8
Russell-Bennett, Rebekah
8
Huber, Frank
7
Khan, Imran
7
Ekinci, Yuksel
6
King, Ceridwyn
6
Loureiro, Sandra Maria Correia
6
Loy, Jens-Peter
6
Rahman, Zillur
6
Hwang, Jinsoo
5
Japutra, Arnold
5
Kim, Jinkyung Jenny
5
Klemperer, Paul
5
Kocsis, Viktória
5
Leckie, Civilai
5
Ozuem, Wilson
5
Rudholm, Niklas
5
So, Kevin Kam Fung
5
Sohail, M. Sadiq
5
Trinh, Giang
5
Ahn, Jiseon
4
Al-Hawary, Sulieman Ibraheem Shelash
4
Augusto, Mário Gomes
4
Bang, Nguyen
4
Berndt, Ernst R.
4
Brexendorf, Tim Oliver
4
Burmann, Christoph
4
Ederer, Florian
4
Empen, Janine
4
Fatma, Mobin
4
Fetscherin, Marc
4
Granlund, David
4
Hollebeek, Linda D.
4
Huang, Chao-Chin
4
Hyun, Sunghyup Sean
4
Ismail, Ahmed Rageh
4
more ...
less ...
Published in...
All
International journal of hospitality management
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of service theory and practice : JSTP
1
The journal of brand management : an international journal
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
2
Loyalty in high-quality hotels of Croatia : from marketing initiatives to customer
brand
loyalty
creation
Šerić, Maja
;
Gil Saura, Irene
;
Mollá Descals, Alejandro
- In:
Journal of relationship marketing : innovations & …
12
(
2013
)
2
,
pp. 114-140
Persistent link: https://www.econbiz.de/10009774824
Saved in:
3
Can advanced technology affect customer-based brand equity in service firms? : an empirical study in upscale hotels
Šerić, Maja
;
Gil Saura, Irene
;
Mollá Descals, Alejandro
- In:
Journal of service theory and practice : JSTP
26
(
2016
)
1
,
pp. 2-27
Persistent link: https://www.econbiz.de/10011421818
Saved in:
4
How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? : evidence from the hospitality industry
Šerić, Maja
;
Gil Saura, Irene
;
Ruiz-Molina, María Eugenia
- In:
International journal of hospitality management
39
(
2014
),
pp. 144-156
Persistent link: https://www.econbiz.de/10010389390
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->