Hussain, Rahim; Al Nasser, Amjad; Hussain, Yomna K. - In: Journal of Air Transport Management 42 (2015) C, pp. 167-175
value, customer satisfaction and brand loyalty in a Dubai-based airline. Initially, the determinants of service quality were … customer satisfaction, a condition which can bring about brand loyalty. In a research initiative using a quantitative approach … to brand loyalty. Theoretical and managerial implications are discussed. …