Srivastava, Praveen Ranjan; Gupta, S. L.; Mishra, Niraj; … - In: Thailand and the world economy 40 (2022) 3, pp. 55-68
improve their consumer and brand loyalty, the issue persists as to how to successfully create brand loyalty on social media …) and Brand Loyalty (BL). Since the SMM is perceived to be the new world concept being adopted mostly by the new generation …