Hussain, Atia; ElKelish, Walaa Wahid; Al Mahameed, Muhammad - In: Cogent business & management 10 (2023) 1, pp. 1-21
The main purpose of this paper is to empirically analyze the impact of excise tax on excisable goods consumption, brand … loyalty and health awareness in the United Arab Emirates (UAE) market. The research is conducted based on the self … consumption of excisable goods. The findings show a positive relation between implementation of excise tax and customers' brand …