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Search: subject:"Brand loyalty"
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Subject
All
Brand loyalty
1,262
Markentreue
896
Consumer behaviour
891
Konsumentenverhalten
834
Brand management
785
Markenführung
771
Relationship marketing
722
Beziehungsmarketing
715
Brand image
625
Markenimage
604
Markenartikel
568
Brand
554
brand loyalty
350
Customer satisfaction
243
Kundenzufriedenheit
213
Social Web
169
Social web
169
Internet marketing
134
Online-Marketing
133
Vertrauen
113
Confidence
112
Emotion
82
Brand Loyalty
79
Kundenbindung
73
Brand equity
67
Customer retention
64
Service quality
57
Dienstleistungsqualität
53
Marketing management
49
Retail trade
49
Viral marketing
48
Virales Marketing
48
Marketingmanagement
47
Einzelhandel
46
Deutschland
44
Marketing
44
brand trust
44
Customer integration
43
Kundenintegration
43
Personality psychology
42
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Undetermined
869
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326
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1,304
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322
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12
Journal
1
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856
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856
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206
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61
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54
Thesis
45
Graue Literatur
39
Non-commercial literature
39
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37
Article
28
Arbeitspapier
27
review-article
19
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16
Sammelwerk
16
review
15
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12
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10
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10
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2
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viewpoint
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English
1,424
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121
German
78
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5
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2
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2
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Author
All
Dawes, John
18
Han, Heesup
14
Khan, Imran
11
Rahman, Zillur
10
Silberhorn, Nadja
10
Hwang, Jinsoo
9
Hildebrandt, Lutz
8
Russell-Bennett, Rebekah
8
Fatma, Mobin
7
Huber, Frank
7
Kim, Jinkyung Jenny
7
King, Ceridwyn
7
Loureiro, Sandra Maria Correia
7
Loy, Jens-Peter
7
So, Kevin Kam Fung
7
Bruwer, Johan
6
Ekinci, Yuksel
6
Japutra, Arnold
6
Leckie, Civilai
6
Wright, Malcolm
6
Augusto, Mário Gomes
5
Empen, Janine
5
Fetscherin, Marc
5
Huang, Chao-Chin
5
Hyun, Sunghyup Sean
5
Ismail, Ahmed Rageh
5
Kang, Juhee
5
Kim, Heather Markham
5
Klemperer, Paul
5
Kocsis, Viktória
5
Molinillo, Sebastian
5
Ozuem, Wilson
5
Rudholm, Niklas
5
Sohail, M. Sadiq
5
Sparks, Beverley
5
Trinh, Giang
5
Vera, Jorge
5
Wallace, Elaine
5
Ahn, Jiseon
4
Al-Hawary, Sulieman Ibraheem Shelash
4
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
8
Springer Fachmedien Wiesbaden
6
National Bureau of Economic Research
4
Information Resources Management Association
3
Agricultural and Applied Economics Association - AAEA
2
C.E.P.R. Discussion Papers
2
Department of Economics and Business, Universitat Pompeu Fabra
2
Department of Economics, Oxford University
2
EconWPA
2
Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues - GEWISOLA
2
Martin-Luther-Universität Halle-Wittenberg
2
Siauliai University
2
Sonderforschungsbereich 649: Ökonomisches Risiko, Wirtschaftswissenschaftliche Fakultät
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
American Marketing Association
1
Departament d'Economia i Història Econòmica, Universitat Autònoma de Barcelona
1
Dipartimento di Scienze Statistiche "Paolo Fortunati", Alma Mater Studiorum - Università di Bologna
1
ESSEC Business School
1
Edward Elgar Publishing
1
European Association of Agricultural Economists - EAAE
1
Faculdade de Economia, Universidade do Porto
1
HAL
1
HEC Paris (École des Hautes Études Commerciales)
1
Handelns Utredningsinstitut (HUI Research)
1
IGI Global
1
Institutionen för Nationalekonomi, Umeå Universitet
1
Instituto Valenciano de Investigaciones Económicas (IVIE)
1
Johannes Kepler Universität Linz
1
Közgazdaság-tudományi Intézet, Közgazdaság- és Regionális Tudományi Kutatóközpont
1
Leuphana Universität Lüneburg
1
Mykolas Romeris University
1
Otto-Friedrich-Universität Bamberg
1
Technische Universität Bergakademie Freiberg
1
Tinbergen Institute
1
Tinbergen Instituut
1
USDA, ERS
1
Universität Mannheim
1
Verlag Dr. Kovač
1
William Davidson Institute, University of Michigan
1
Wydział Zarządzania i Ekonomii, Politechnika Gdańska
1
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Published in...
All
Journal of Product & Brand Management
72
Journal of business research : JBR
44
Journal of retailing and consumer services
36
The journal of product & brand management
34
European Journal of Marketing
30
The journal of brand management : an international journal
30
Journal of Consumer Marketing
27
International journal of hospitality management
20
Asia Pacific journal of marketing and logistics
16
European journal of marketing : EJM
14
Marketing Intelligence & Planning
13
Cogent business & management
12
SpringerLink / Bücher
12
Psychology & marketing
11
International Journal of Contemporary Hospitality Management
10
International journal of internet marketing and advertising : IJIMA
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
10
Marketing intelligence & planning
10
Marketing letters : a journal of research in marketing
10
Strategic Direction
10
Global business review
9
International Journal of Retail & Distribution Management
9
The service industries journal
9
Asia Pacific Journal of Marketing and Logistics
8
Australasian marketing journal
8
Cogent Business & Management
8
Journal of Services Marketing
8
Journal of strategic marketing
8
MPRA Paper
8
Marketing Science
8
The IUP journal of brand management : IJBRM
8
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
Customer engagement : contemporary issues and challenges
7
Journal of fashion marketing and management
7
Journal of hospitality marketing & management
7
Journal of marketing communications
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of promotion management : innovations in planning and applied research
7
Research
7
International journal of contemporary hospitality management
6
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Source
All
ECONIS (ZBW)
1,140
Other ZBW resources
269
RePEc
110
BASE
44
EconStor
39
USB Cologne (EcoSocSci)
37
Showing
31
-
40
of
1,639
Sort
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date (oldest first)
31
Will online shopping lead to more
brand
loyalty
than offline shopping? : the role of uncertainty avoidance
Guo, Bingxuan
;
Wang, Dian
- In:
Journal of marketing research
61
(
2024
)
1
,
pp. 92-109
Persistent link: https://www.econbiz.de/10014584170
Saved in:
32
Social justice or social stigma? : hotel customers' perception on branded hotel used as quarantine facility
Hsu, Fu Chieh
;
Agyeiwaah, Elizabeth
;
Liu, Jing
;
Scott, Noel
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
5
,
pp. 851-867
Persistent link: https://www.econbiz.de/10014633777
Saved in:
33
Is a robot barista better than a human barista? : a moderating role of type of service providers
Hwang, Jinsoo
;
Kim, Jinkyung Jenny
;
Choe, Ja Young
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
6
,
pp. 1035-1050
Persistent link: https://www.econbiz.de/10014633831
Saved in:
34
Impact of advertising puffery on purchase intention and
brand
loyalty
of young adults
Punjani, Krunal K.
;
Ravi Kumar, V. V.
;
Mahadevan, Kala
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531730
Saved in:
35
The relationship between brand engagement,
brand
loyalty
, overall brand equity and purchase intention
Goyal, Anita
;
Verma, Pranay
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10014553120
Saved in:
36
Personalization, value co-creation, and
brand
loyalty
in branded apps : an application of TAM theory
Tran, Gina A.
;
Ketron, Seth
;
Tran, Trang
;
Fabrize, Robert
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 554-573
Persistent link: https://www.econbiz.de/10014553339
Saved in:
37
Consumer-activity identification : identifying antecedents and outcomes
Hawkins, Matthew A.
;
Thyroff, Anastasia E.
;
Rome, …
- In:
Journal of strategic marketing
32
(
2024
)
5
,
pp. 606-621
Persistent link: https://www.econbiz.de/10014553344
Saved in:
38
Socio-demographic and loyalty assessment of brand proud consumers : a segmentation study
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 80-96
Persistent link: https://www.econbiz.de/10014515016
Saved in:
39
Consumers' journey toward
brand
loyalty
using social media brand community engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
Saved in:
40
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
Saved in:
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