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~subject:"Internet marketing"
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Internet marketing
Brand management
16,775
Markenführung
16,744
Consumer behaviour
7,197
Konsumentenverhalten
7,197
Markenimage
6,931
Brand image
6,804
Markenartikel
5,138
Brand
5,134
Beziehungsmarketing
2,485
Relationship marketing
2,483
Markenpolitik
2,174
Social Web
1,723
Social web
1,721
Online-Marketing
1,535
Marketingmanagement
1,362
Marketing management
1,348
Deutschland
1,167
Werbewirkung
1,113
Germany
1,110
Advertising effects
1,103
Marketing
850
Luxury goods
846
Luxusgüter
846
Werbung
730
Advertising
693
Einzelhandel
680
Retail trade
666
Theorie
660
Theory
660
Corporate reputation
651
Firmenimage
651
Brand loyalty
629
Customer satisfaction
615
Internationales Marketing
615
Kundenzufriedenheit
614
International marketing
598
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592
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587
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577
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90
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Ko, Eunju
9
Loureiro, Sandra Maria Correia
9
Rahman, Zillur
7
Rita, Paulo
7
Khan, Imran
6
Theobald, Elke
6
Vashisht, Devika
6
Ahuja, Vandana
5
Bilro, Ricardo Godinho
5
Filieri, Raffaele
5
Hajli, Nick
5
Hollebeek, Linda D.
5
Karjaluoto, Heikki
5
Kreutzer, Ralf T.
5
Kunkel, Thilo
5
Nusair, Khaldoon
5
Okumus, Fevzi
5
Pauwels, Koen
5
Rowley, Jennifer
5
Schivinski, Bruno
5
Sohail, M. Sadiq
5
Sreejesh, S.
5
Ashraf, Sarfraz
4
Chen, Huan
4
Cheung, Man Lai
4
Dessart, Laurence
4
Dou, Wenyu
4
Dwivedi, Yogesh Kumar
4
Fatma, Mobin
4
Gensler, Sonja
4
Guzman, Francisco
4
Ibrahim, Blend
4
Kim, Hye-yŏng
4
Kumar, Vikas
4
Labrecque, Lauren I.
4
Langaro, Daniela
4
Mathur, Manisha
4
Michaelidou, Nina
4
Mogaji, Emmanuel
4
Morgan-Thomas, Anna
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Springer Fachmedien Wiesbaden
9
Information Resources Management Association
5
American Marketing Association
2
Haufe-Lexware GmbH & Co. KG
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
EBS Business School
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1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
IGI Global
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Markendialog <18, 2014, Berlin>
1
Projekt Verlag
1
Verlag Dr. Kovač
1
ibidem-Verlag
1
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Journal of business research : JBR
83
International journal of internet marketing and advertising : IJIMA
49
The journal of product & brand management
46
Journal of retailing and consumer services
38
The journal of brand management : an international journal
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Journal of promotion management : innovations in planning and applied research
27
Journal of marketing communications
24
International journal of advertising : the review of marketing communications
23
Journal of promotion management : JPM
17
Marketing intelligence & planning
17
SpringerLink / Bücher
16
Business horizons
15
Journal of internet commerce
15
Tourism management : research, policies, practice
14
Cogent business & management
13
Journal of marketing management : MM
12
European journal of marketing : EJM
11
International journal of electronic marketing and retailing : IJEMR
11
Journal of advertising research
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of fashion marketing and management
10
Journal of marketing
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Asia Pacific journal of marketing and logistics
9
Industrial marketing management : the international journal for industrial and high-tech firms
9
International journal of hospitality management
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Psychology & marketing
9
Social Branding : Strategien - Praxisbeispiele - Perspektiven
9
International journal of consumer studies
8
International journal of technology marketing : IJTMkt
8
Journal of global marketing
8
European journal of marketing
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
International journal of advertising : the quarterly review of marketing communications
7
International journal of sports marketing & sponsorship
7
Journal of international consumer marketing
7
Journal of marketing analytics : JMA
7
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ECONIS (ZBW)
1,508
USB Cologne (EcoSocSci)
1
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71
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71
Online posting intention : do the social communication and brand equity of esports matter?
Wang, Xi
;
You, Xinyi
;
Xu, Yulan
;
Zheng, Jie
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 161-187
Persistent link: https://www.econbiz.de/10014504965
Saved in:
72
Consumer response journey following a product-harm crisis : the role of online brand communities
Casey, Julia
;
Huang, Yimin
;
Chen, Shijiao
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 855-874
Persistent link: https://www.econbiz.de/10014507476
Saved in:
73
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
74
Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
75
Who’s asking? : social platform and research sponsors' identity biases in guests' hospitality experience-reviews : a case study of Spanish hotels
Woodside, Arch G.
;
Bernal, Pedro Mir
;
Garraza, Teresa Sabada
- In:
Journal of hospitality marketing & management
33
(
2024
)
2
,
pp. 233-250
Persistent link: https://www.econbiz.de/10014511803
Saved in:
76
The younger, the TikToker : investigating social media ad platforms for young American and Chinese users
Choi, Yunmi
;
Shim, Sung Wook
;
Jeon, Minhee
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 513-532
Persistent link: https://www.econbiz.de/10014513562
Saved in:
77
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
78
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
79
Cultural fusion unleashed : analyzing Xiaomi's multifaceted brand communication strategy across global, Chinese, and Egyptian social media channels
Hassan, Ahmed A. M.
;
Wang, Jia
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 138-158
Persistent link: https://www.econbiz.de/10014515039
Saved in:
80
Understanding the world heritage sites' brand diffusion and formation via social media : a mixed-method study
Wang, Zongshui
;
Liu, Wei
;
Sun, Zhuo
;
Zhao, Hong
- In:
International journal of contemporary hospitality management
36
(
2024
)
2
,
pp. 602-631
Persistent link: https://www.econbiz.de/10014483688
Saved in:
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