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~subject:"Internet marketing"
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Internet marketing
Brand management
16,825
Markenführung
16,794
Consumer behaviour
7,229
Konsumentenverhalten
7,229
Markenimage
6,958
Brand image
6,831
Markenartikel
5,149
Brand
5,146
Beziehungsmarketing
2,500
Relationship marketing
2,498
Markenpolitik
2,176
Social Web
1,739
Social web
1,737
Online-Marketing
1,550
Marketingmanagement
1,371
Marketing management
1,357
Deutschland
1,167
Werbewirkung
1,116
Germany
1,110
Advertising effects
1,106
Luxury goods
854
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854
Marketing
850
Werbung
734
Advertising
697
Einzelhandel
682
Retail trade
668
Theorie
660
Theory
660
Corporate reputation
651
Firmenimage
651
Brand loyalty
631
Internationales Marketing
618
Customer satisfaction
617
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616
International marketing
601
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593
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589
United States
578
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90
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Ko, Eunju
9
Loureiro, Sandra Maria Correia
9
Rahman, Zillur
7
Rita, Paulo
7
Khan, Imran
6
Theobald, Elke
6
Vashisht, Devika
6
Ahuja, Vandana
5
Bilro, Ricardo Godinho
5
Filieri, Raffaele
5
Hajli, Nick
5
Hollebeek, Linda D.
5
Karjaluoto, Heikki
5
Kreutzer, Ralf T.
5
Kunkel, Thilo
5
Nusair, Khaldoon
5
Okumus, Fevzi
5
Pauwels, Koen
5
Rowley, Jennifer
5
Schivinski, Bruno
5
Sohail, M. Sadiq
5
Sreejesh, S.
5
Ashraf, Sarfraz
4
Chen, Huan
4
Cheung, Man Lai
4
Dessart, Laurence
4
Dou, Wenyu
4
Dwivedi, Yogesh Kumar
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Fatma, Mobin
4
Gensler, Sonja
4
Guzman, Francisco
4
Ibrahim, Blend
4
Kim, Hye-yŏng
4
Kumar, Vikas
4
Labrecque, Lauren I.
4
Langaro, Daniela
4
Mathur, Manisha
4
Michaelidou, Nina
4
Mogaji, Emmanuel
4
Morgan-Thomas, Anna
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Springer Fachmedien Wiesbaden
9
Information Resources Management Association
5
American Marketing Association
2
Haufe-Lexware GmbH & Co. KG
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
EBS Business School
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1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
IGI Global
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Markendialog <18, 2014, Berlin>
1
Projekt Verlag
1
Verlag Dr. Kovač
1
ibidem-Verlag
1
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Journal of business research : JBR
83
International journal of internet marketing and advertising : IJIMA
49
The journal of product & brand management
46
Journal of retailing and consumer services
38
The journal of brand management : an international journal
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Journal of promotion management : innovations in planning and applied research
27
Journal of marketing communications
26
International journal of advertising : the review of marketing communications
23
Journal of promotion management : JPM
17
Marketing intelligence & planning
17
SpringerLink / Bücher
16
Business horizons
15
Journal of internet commerce
15
Cogent business & management
14
Tourism management : research, policies, practice
14
Journal of marketing management : MM
12
European journal of marketing : EJM
11
International journal of electronic marketing and retailing : IJEMR
11
Journal of advertising research
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of fashion marketing and management
10
Journal of marketing
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Asia Pacific journal of marketing and logistics
9
Industrial marketing management : the international journal for industrial and high-tech firms
9
International journal of hospitality management
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Psychology & marketing
9
Social Branding : Strategien - Praxisbeispiele - Perspektiven
9
International journal of consumer studies
8
International journal of technology marketing : IJTMkt
8
Journal of global marketing
8
European journal of marketing
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
International journal of advertising : the quarterly review of marketing communications
7
International journal of sports marketing & sponsorship
7
Journal of international consumer marketing
7
Journal of marketing analytics : JMA
7
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ECONIS (ZBW)
1,522
USB Cologne (EcoSocSci)
1
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1501
Brand communities als neue Markenwelten : wie Unternehmen Markennetzwerke initiieren, fördern und nutzen
Baumgartner, Ekkehart
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003400540
Saved in:
1502
The art of digital branding
Cocoran, Ian
-
2007
Persistent link: https://www.econbiz.de/10003433294
Saved in:
1503
Formen und Besonderheiten der Führung von Marken im Internet
Sabel, Tatjana
- In:
Marken im Internet : Herausforderungen und rechtliche …
,
(pp. 23-40)
.
2007
Persistent link: https://www.econbiz.de/10003530174
Saved in:
1504
Markenführung von Onlinemarken - eine externe Perspektive
Schaffner, Adrian
- In:
Marken im Internet : Herausforderungen und rechtliche …
,
(pp. 41-64)
.
2007
Persistent link: https://www.econbiz.de/10003530188
Saved in:
1505
Markenführung von Onlinemarken am Beispiel eBay
Eisenächer, Harald W.
- In:
Marken im Internet : Herausforderungen und rechtliche …
,
(pp. 65-79)
.
2007
Persistent link: https://www.econbiz.de/10003530192
Saved in:
1506
Markenführung von Hybridmarken am Beispiel Sparkasse
Brinkmann, Stefan
- In:
Marken im Internet : Herausforderungen und rechtliche …
,
(pp. 81-92)
.
2007
Persistent link: https://www.econbiz.de/10003530198
Saved in:
1507
Internetbasierte Kundeninteraktion als Gegenstand der Markenführung
Totz, Carsten
- In:
Marken im Internet : Herausforderungen und rechtliche …
,
(pp. 271-294)
.
2007
Persistent link: https://www.econbiz.de/10003530259
Saved in:
1508
Bedeutung und strategisches Management von Brand Communities
Loewenfeld, Fabian von
;
Perrey, Jesko
;
Schröder, Jürgen
- In:
Marken im Internet : Herausforderungen und rechtliche …
,
(pp. 295-320)
.
2007
Persistent link: https://www.econbiz.de/10003530269
Saved in:
1509
Virtuelle Brand Communities auf dem kennzeichenrechtlichen Prüfstand
Hoffmann, Marie-Louise
- In:
Marken im Internet : Herausforderungen und rechtliche …
,
(pp. 337-362)
.
2007
Persistent link: https://www.econbiz.de/10003530278
Saved in:
1510
Onlinewerbung unterstützt Markenaufbau
Diekmann, Moritz
-
2007
Persistent link: https://www.econbiz.de/10003551832
Saved in:
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