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Brand name products Marketing Management
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Brand name products--Marketing--Management.
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Brand name products--Pictorial works.
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Consumers Attitudes
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Katz, Joel
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Kowathanakul, Suwanna
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Wheeler, Alina
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Brand atlas : branding intelligence made visible
Wheeler, Alina
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Katz, Joel
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2011
Persistent link: https://www.econbiz.de/10009005602
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Consumer evaluations of brand extensions : the influence of brand trust, brand affection and perception of fit on Thai consumers
Kowathanakul, Suwanna
Thesis (PhDBusinessAdministration)--University of South Australia, 2006
Persistent link: https://www.econbiz.de/10009480606
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