Search Results - subject:"Brand performance measures"

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Re-examining age-related loyalty for low-involvement purchasing

Mecredy, Philip; Wright, Malcolm; Feetham, Pamela; … - In: European journal of marketing 56 (2022) 7, pp. 1773-1798

Persistent link: https://www.econbiz.de/10013352637

The loyalty structure of sparkling wine brands in Italy

Rossetto, Luca; Gastaldello, Giulia - In: Journal of wine economics 13 (2018) 4, pp. 409-418

Persistent link: https://www.econbiz.de/10012261068

Are food brands that carry light different?

Sjostrom, Therese; Corsi, Armando Maria; Driesener, Carl; … - In: The journal of brand management : an international journal 21 (2014) 4, pp. 325-341

Persistent link: https://www.econbiz.de/10010362923

Extending downward is not always bad : perent brand evaluations after brand extension to higher and lower price and quality levels

Goetz, Daniela Maria; Faßnacht, Martin; Rumpf, Katia - In: The journal of brand management : an international journal 21 (2014) 4, pp. 303-324

Persistent link: https://www.econbiz.de/10010362936

Integrating consumer characteristics into the stochastic modelling of purchase loyalty

Rungie, Cam; Uncles, Mark; Laurent, Gilles - In: European Journal of Marketing 47 (2013) 10, pp. 1667-1690

demographics, psychographics and geodemographics. Potentially, this allows covariates to explain variations in brand performance … measures (BPMs) such as penetration/reach, average purchase frequency, sole buying, share of category requirements, repeat …

Persistent link: https://www.econbiz.de/10014724572

Integrating consumer characteristics into the stochastic modelling of purchase loyalty

Rungie, Cam; Uncles, Mark; Laurent, Gilles - In: European journal of marketing : EJM 47 (2013) 10, pp. 1667-1690

Persistent link: https://www.econbiz.de/10010201724