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The effects of competitive context on consumer response to price changes
Dunn, Steven
;
Dawes, John
;
Bogomolova, Svetlana
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
7/8
,
pp. 608-632
Persistent link: https://www.econbiz.de/10012249603
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