Search Results - subject:"Brand strategies"

Co-created employer brands: the interplay of strategy and identity

Näppä, Anna - In: European Journal of Training and Development 47 (2022) 10, pp. 37-52

Purpose The study aims to explore strategic employer brand management by combining experiences of multiple organizations. In particular, the purpose is to identify what strategic management processes managers consider relevant to employer brand management for small- and medium-sized enterprises...

Persistent link: https://www.econbiz.de/10014725775

Communication channel efficiency across the early lifecycle stages of a brand

Riedel, Aimee S.; Lawley, Meredith; Birch, Dawn - In: Journal of strategic marketing 31 (2023) 1, pp. 254-266

Persistent link: https://www.econbiz.de/10014303198

Impact of perceived brand localness and globalness on brand trust to predict customer responses towards retail banks : the case of Trinidad and Tobago

Rambocas, Meena; Narsingh, Sunita Sandy - In: International journal of bank marketing 40 (2022) 4, pp. 701-723

Persistent link: https://www.econbiz.de/10013396395

Exploring the multi sensory based memorable tourism experiences: A study of Adam & Eve Hotel in Turkey

Guzel, Ozlem; Dortyol, Taylan - In: Journal of Marketing and Consumer Behaviour in Emerging … (2016) 2, pp. 28-39

Tourism business executives should discover critical ways to create a memorable experience by appealing to consumers' multi-sensory organs emotionally and rationally. From this point of view determining the most successful multi-sensory brand experience concept, which the customers find most...

Persistent link: https://www.econbiz.de/10015207098

Exploring the multi sensory based memorable tourism experiences : a study of Adam & Eve Hotel in Turkey

Guzel, Ozlem; Dortyol, Taylan - In: Journal of marketing and consumer behaviour in emerging … (2016) 2, pp. 28-39

Persistent link: https://www.econbiz.de/10012116508

Strategic interplay between store brand introduction and online direct channel introduction

Li, Hai; Leng, Kaijun; Qing, Qiankai; Zhu, Stuart X. - In: Transportation research / E : an international journal 118 (2018), pp. 272-290

Persistent link: https://www.econbiz.de/10011927549

Hypermarket private-label products, brand strategies and spokesperson persuasion

Chou, Hsuan-Yi; Wang, Tuan-Yu - In: European Journal of Marketing 51 (2017) 4, pp. 795-820

Purpose The purpose of this paper is to investigate the effects of brand strategies and spokesperson expertise on … findings are useful for hypermarkets seeking to implement brand strategies and select spokespersons for private-label products … product-related information. Originality/value This study contrasts two common hypermarket brand strategies, identifies the …

Persistent link: https://www.econbiz.de/10014723588

Hypermarket private-label products, brand strategies and spokesperson persuasion

Chou, Hsuan-Yi; Wang, Tuan-Yu - In: European journal of marketing : EJM 51 (2017) 4, pp. 795-820

Persistent link: https://www.econbiz.de/10011704250

VIENNA`S BRANDING CAMPAIGN – STRATEGIC OPTION FOR DEVELOPING AUSTRIA`S CAPITAL IN A TOP TOURISM DESTINATION

POPESCU, Ruxandra Irina; CORBOS, Razvan Andrei - In: Theoretical and Empirical Researches in Urban Management 6 (2011) 3, pp. 43-60

The fact that Vienna is an attractive tourist destination, well known internationally is undeniable. With its imperial splendour and remarkable cultural image, Vienna has become, in the recent years, an attractive tourist destination, reaching in 2010 over 10.8 million overnights, far exceeding...

Persistent link: https://www.econbiz.de/10009364535

Empirical Conclusion from the Managerial Perception for the Various Multi-Brands Strategies and their Implementations

Hasan, Syed Akif; Subhani, Muhammad Imtiaz - Volkswirtschaftliche Fakultät, … - 2011

This study enumerates the implicit conclusions (i.e. rank/ importance of multi brand strategies) which are drawn from … the managerial perception for various multi-brand strategies while interrogating the impact of such conclusions on the …

Persistent link: https://www.econbiz.de/10009368161